The Consultancy is in the blog

  Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

  Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

All year long, we research for our clients, monitor trends and new areas of the marketing industry, mainly in sports and luxury fields. The team writes articles on these key trends that we share on our blog. If you haven’t had the chance to read them yet, here’s a full year’s review.

Creating a brand to reflect a business is one of the most important missions every entrepreneur has to tackle when starting a company. Beyond a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and helps acquire new customers. But be careful, this is not a one-time mission. A brand and its branding aren’t static and can’t just be set up once and then ignored forever after.  Many companies start off in one direction, but they don’t necessarily keep that course. They grow and adapt, they add more services, change their business model, decide that perhaps the audience they were once aiming for isn’t the one they want to target anymore. Maybe the founder decides to add a specific product or service or focus on a new market, another reason may be a shift in focus to a product that is outselling the competition.  Industries can change in the blink of an eye and customers can come to expect something new overnigh...

  Dan Burton Unfortunately, we can’t read the tea leaves of medicine and government data but it’s safe to say that COVID-19 and its recessionary impacts may be around for a while. The market may take years to recover, but it’s not all bad! Some businesses have actually grown with the pandemic and the recent quarantine and travel restrictions have changed our habits in ways that may benefit our future.   In the face of the economic turbulence, marketers are anticipating lower budgets and higher goals. We may be looking at a “swoosh” recovery, akin to Nike’s logo, dropping fast but coming back up again slowly and steadily. Which begs the questions: will marketing and brands be able to survive this new reality? Is the new status quo going to remain indefinitely?    The ongoing coronavirus pandemic is impacting every part of our lives , from the places we can visit, to the priorities we have and the way we spend our time and money. What we see happening here in Sw...

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:  Business of Sport - starting a rEvolution with Merrick Haydon The Sporting Blog dusted off its Business of Sport section and put some questions to the Managing Director of sports and lifestyle agency rEvolution, Merrick Haydon .  Read more... Cannes XR Virtual brings Art to life with virtual reality Cannes XR Virtual is The Marché du Film’s online virtual reality art showcase taking place from June 24 to 26. You can access the exhibit using multiple formats across various platforms.The virtual exhibit seeks to bring together executives from the traditional filmmaking industry, indie producers, XR artists, tech giants, and investors .  Read more... Nike's 'For Once, Don't Do It' ad seen as empowering, exploitative: study Nike's "For Once, Don't Do It" ad was perceived as empowering by 60% of respond...

Pocky Lee The year 2020 should have been marked by major sporting events, but most of them will have to wait until 2021. The current situation, however, did not stop The Consultancy Group from supporting, advising and guiding its clients to success. Founded by Anthony Schaub, The Consultancy is celebrating its 4th birthday, the equivalent of an Olympic cycle. Its professional and motivated team sees each new project as an opportunity to excel. Thanks to their continued achievements, The Consultancy was able to strengthen its workforce to a dedicated team of six. Focused on the future, the marketing firm’s local and international clients rely on them to set increasingly ambitious goals. The strength of The Consultancy is based not only on its global network of prestigious partners, but also on the experience of its "Success Managers". They hail from various industries, bringing diverse yet complementary skills, from which emerge innovative, solid and la...

Anthony  Schaub, founder of The Consultancy Group, discusses this topic in an  article  on Luxury Daily  dedicated to spon soring and luxury brands .

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:  Fashion and luxury industries show increasing interest in gaming Lockdown has led to an acceleration of numerous trends. Amongst these is the establishment of relations between luxury and fashion brands and the world of gaming. What better platform than the virtual world to encourage thousands of players and potential customers, who find themselves currently unable to shop, to revamp their avatar with clothing and accessories by various brands? Not to mention the incredible springboard offered by video games to allow brands to speak to a very young audience, which is sometimes difficult for them to reach.   Read more... Google announces new, free digital skills training sessions online With audiences now unable to attend in-person events, Google has announced an expansion of its Grow with Google training and education cou...