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Showing posts from March, 2020

The pandemic way: how esport is living its best life and traditional sports are keeping the pace

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Early 2020 got off to a rough start, as we all know, with the outbreak of the COVID-19 virus and the measures taken to slow its spread, literally blocking a big chunk of the economy. Without a doubt, the sports industry has been hit hard. Almost all big events have been cancelled or postponed, pushing event organizers, leagues and federations to the brink of bankruptcy. The latest announcement to postpone the Tokyo 2020 Olympics was the final blow: the Olympics have only been canceled three times (1916, 1940 and 1944) because of war, but never postponed. This will have huge repercussions for all stakeholders. 


But if we want to focus on the positive, inside the reign of sports, the younger esports has the potential to gain terrain on its elder sibling by seizing new opportunities during these unprecedented times. Still unaware of exactly what esport is and its origins? Check out the three-part article we wrote on that subject a while ago!

Esports goes back to its rootsOver the past thre…

Friday Press Review I March 27th 2020

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During this unprecedented outbreak, creativity, solidarity and optimism remain. Here are our selection of last week's articles on the best brands initiatives, e-sports challenges and unexpectable 1 million Swiss francs donation : 


Family behind Ferrari donates €10m and 150 ventilators to help fight coronavirus in Italy
The Agnelli family, who control the Ferrari Formula 1 team and road car business, as well as the FIAT Chrysler company and Juventus football club, have revealed they will make a €10 million donation to the Italian Civil Protection Department, and a social assistance organisation called La Stampa, to help both authorities deal with the health and social needs in the city of Turin and the region of Piedmont as the virus continues to spread. Read more...


The world's largest luxury conglomerate orders 40 million masks from China to support coronavirus pandemic in France
LVMH, the world's biggest luxury goods group, is ordering 40 million health masks from a Chinese …

Our Friday Press Review I March

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Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:


Pernod Ricard using flavoured gins to "recruit" people into wider category
Pernod Ricard says its flavoured Beefeater gins are doing a “good recruitment job” for the wider category, especially among younger consumers who are new to gin and looking for something a little less gin-y than the core London Dry product. “What we do know is people that have been exposed to, or who are aware of, Beefeater Pink Strawberry – are much more favourably disposed then to Beefeater Dry, so we do see that conversion taking place,”. Read more...



Nike releases "Mamba Forever" tribute to Kobe Bryant
Entitled 'Mamba Forever', referring to Bryant's self-given Mamba nickname, the emotional commercial shows simple white text on a black background, featuring multiple tag lines -- beginning with 'Philly Kid,' and ending with 'Mamba '-- followed by the constant word …