Showing posts from August, 2018

Federer and the golden nugget: the value of athletic sponsorship

Source: Rolex / John Buckle (2018) Is there such thing as the perfect athlete sponsorship contract for a brand? No, but a couple of great deals have been made in the last 50 years, with huge impact for both brand and athlete: Jack Nicklaus, Michael Jordan, Michael Phelps, Kobe Bryant and David Beckham are just a few that come to mind. There is one athlete in particular who is taking the lead by far in my opinion. He has ruled tennis the world over for the last two decades. He is none other than Roger Federer. I will not dare to present the prestigious list of trophies that "King Roger" has won, although I would wager that he goes down as one of the greatest sportsmen in history. Over his 20-year career, Roger Federer has been a brand ambassador for some of the world’s most famous names: Rolex, Credit Suisse, Nike. His recent move from Nike to Uniqlo – a reported deal of U$S 300M over ten years – has shaken the world of athletic sponsorship. Source: Forbes (20