The Consultancy is in the blog

Pocky Lee The year 2020 should have been marked by major sporting events, but most of them will have to wait until 2021. The current situation, however, did not stop The Consultancy Group from supporting, advising and guiding its clients to success. Founded by Anthony Schaub, The Consultancy is celebrating its 4th birthday, the equivalent of an Olympic cycle. Its professional and motivated team sees each new project as an opportunity to excel. Thanks to their continued achievements, The Consultancy was able to strengthen its workforce to a dedicated team of six. Focused on the future, the marketing firm’s local and international clients rely on them to set increasingly ambitious goals. The strength of The Consultancy is based not only on its global network of prestigious partners, but also on the experience of its "Success Managers". They hail from various industries, bringing diverse yet complementary skills, from which emerge innovative, solid and la...

We’ve all been there. In the grocery store, staring glossy-eyed at the 100 different pasta boxes without knowing which to choose. And then, without really giving it a second thought, we go for one brand over all the others. More often than not, our decision is influenced by age-old marketing practices. It’s another definite win for advertising – and we become a “victim” to marketing yet again.  But let’s not beat ourselves up over it. As we know, there are many marketing tactics at play here, making it almost impossible for us to make an unbiased decision. Frequency is one of them. Campaigns held on a regular basis substantially influence our purchasing behaviour. The more times you heard about a product or saw its advertisement, the more likely you will be to buy it.  Another is visual content. The more appealing it is, the more people trust it. A strong case in point is Nespresso. It’s almost impossible not to see George Clooney’s irresistible face when thinking ab...