The Consultancy is in the blog

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:  Business of Sport - starting a rEvolution with Merrick Haydon The Sporting Blog dusted off its Business of Sport section and put some questions to the Managing Director of sports and lifestyle agency rEvolution, Merrick Haydon .  Read more... Cannes XR Virtual brings Art to life with virtual reality Cannes XR Virtual is The Marché du Film’s online virtual reality art showcase taking place from June 24 to 26. You can access the exhibit using multiple formats across various platforms.The virtual exhibit seeks to bring together executives from the traditional filmmaking industry, indie producers, XR artists, tech giants, and investors .  Read more... Nike's 'For Once, Don't Do It' ad seen as empowering, exploitative: study Nike's "For Once, Don't Do It" ad was perceived as empowering by 60% of respond...

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:  Fashion and luxury industries show increasing interest in gaming Lockdown has led to an acceleration of numerous trends. Amongst these is the establishment of relations between luxury and fashion brands and the world of gaming. What better platform than the virtual world to encourage thousands of players and potential customers, who find themselves currently unable to shop, to revamp their avatar with clothing and accessories by various brands? Not to mention the incredible springboard offered by video games to allow brands to speak to a very young audience, which is sometimes difficult for them to reach.   Read more... Google announces new, free digital skills training sessions online With audiences now unable to attend in-person events, Google has announced an expansion of its Grow with Google training and education cou...