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During this unprecedented outbreak, creativity, solidarity and optimism remain. Here are our selection of last week's articles on the best brands initiatives, e-sports challenges and unexpectable 1 million Swiss francs donation :  Family behind Ferrari donates €10m and 150 ventilators to help fight coronavirus in Italy The Agnelli family, who control the Ferrari Formula 1 team and road car business, as well as the FIAT Chrysler company and Juventus football club, have revealed they will make a €10 million donation to the Italian Civil Protection Department, and a social assistance organisation called La Stampa, to help both authorities deal with the health and social needs in the city of Turin and the region of Piedmont as the virus continues to spread .  Read more... The world's largest luxury conglomerate orders 40 million masks from China to support coronavirus pandemic in France LVMH, the world's biggest luxury goods gr...

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: Pernod Ricard using flavoured gins to "recruit" people into wider category Pernod Ricard says its flavoured Beefeater gins are doing a “good recruitment job” for the wider category, especially among younger consumers who are new to gin and looking for something a little less gin-y than the core London Dry product. “What we do know is people that have been exposed to, or who are aware of, Beefeater Pink Strawberry – are much more favourably disposed then to Beefeater Dry, so we do see that conversion taking place,”.  Read more... Nike releases "Mamba Forever" tribute to Kobe Bryant Entitled 'Mamba Forever', referring to Bryant's self-given Mamba nickname, the emotional commercial shows simple white text on a black background, featuring multiple tag lines -- beginning with 'Philly Kid,' and ending with 'Mam...

Lacoste In an era where consumers’ blind trust has disappeared across all industries , honesty and authenticity have become the qualities that matter most. More than ever, companies are being held to higher standards . New generations expect more from brands. From the shirt they wear to the poke bowl they post on Instagram, they choose products and services that align with the values they want to project online and off, increasing the need for brands to be value conscious. Of course, customers still want value for their money. But today, specific values now count more than price .  When talking about “new generations”, of course the famous Generation Y or Millennials come to mind. The catchword generation. The game-changers. The so-called “destroyers of industries”. They were born roughly between 1980 and 1995, and have been a point of focus for the last few years. The Centennials or Gen Z are another up-and-coming, yet still largely unknown, younger group born after 199...