The Consultancy is in the blog

All year long, we research for our clients, monitor trends and new areas of the marketing industry, mainly in sports and luxury fields. The team writes articles on these key trends that we share on our blog. If you haven’t had the chance to read them yet, here’s a full year’s review.

Brand Minds In part 1 , we’ve explained what an influencer is and how influencer marketing works. But I’m sure you want to know if it’s really effective and how it can actually help you . What are the benefits? An influencer will speak about the pros and cons of your products, but in such a way as coming off far more credible and useful than any traditional ad could do. It is important to realize that it is the influencers who have built their audience. It is not accidental that fans follow influencers and not the brand . By reading a post, the audience cares much more about the influencer’s opinion of your product than about your brand.  When done right, brands have much to gain by engaging in influencer marketing . It’s a strategy that leverages the influencer’s reach, credibility and salesmanship to advocate a product to consumers, which results in awareness, improved perception and action (or conversion). Working with the right influencers can have a multitude o...

Sproutsocial Influencer marketing : everyone’s talking about it. It’s been a buzzword for a while now and mainstream media refers to it constantly. But what is influencer marketing, really?  To understand what influencer marketing is and how it can be leveraged by your brand , we need to understand the concept of influencers . What is an influencer? One of the biggest misconceptions is that an influencer is someone with a l arge social media following . This thinking confuses influence with popularity. The act of influencing requires a specific result: a change in thinking or in behaviour .  We can therefore define an influencer as being someone who has the power to influence the perception or behaviour of others , for example by affecting their purchasing decisions , often times based on authority, knowledge, position, or audience relationship. In more simple terms, an influencer is a person who can influence the opinions of other peopl e and get them to do s...