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Lydia Ko in action during the 2017 Evian Championship. Photo by Rolex/Chris Turvey In our last article, we discussed women often being neglected in sports sponsorships. But brands are starting to realise their potential and this golden opportunity is not to be missed! What about the commercial side? From a purely ROI perspective, an important factor to take into account is that women control about 80% of consumer purchases. This fast-growing female economy means that women have increased financial stability and great buying power. Propagating the excuse that sports sponsorships are only market-driven in order to justify the lack of support for women’s teams will no longer cut it. Women’s sport is a market with great potential for sponsorships and the growth in the industry only serves to validate this. Brands need to continue to be more exposed to the women’s game and acknowledge the economic value women represent today.  Many successful brands have realised the valu...

Gina Lewandowski in action in the UEFA Women’s Champions League semi-final against FC Barcelona, April 28, 2019, in Barcelona, Spain. Photo by Quality Sport Images/Getty Images With the FIFA Women’s World Cup approaching, which will be hosted in France this summer, brands and broadcasters are taking advantage of unparalleled interest in the sport.  The past few years, we’ve witnessed a major shift in public perception of women’s sports, despite a severe lack of funding among most of the teams.  Sponsorship deals have been on the rise, which indicates that the situation is changing and will continue to do so in the coming years. But many have asked the legitimate question: are women’s sports worth the sponsoring investments? Let’s see  A very Slow Start Women’s sports have been neglected for decades in terms of investment and coverage and are well behind men’s sports. Havas Sports and Entertainment revealed that between 2011 and 2013, investment ...

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: GQ - The Biggest News From SIHH, the Coachella of Watches SportsPro - Ben King leaves Apple for DAZN   Bloomberg - Bank Lombard Odier Sees Opportunities in Far East Equities   CNN - The Super Bowl, a government shutdown and the world's busiest airport. What could go wrong? SportBusiness - Wimbledon chairman eyes ticketing change, hits out at tennis calendar   The Drive - Formula 1 Owner Liberty Media Reports Healthy TV and Digital Growth in 2018 Don't forget to hit the Subscribe button to be notified of our new article! 

Source: Pragma Magazine It’s December 26th, you’re relaxing at home, doing your best to digest last night’s Christmas feast. You’re in the mood for something entertaining, and as a sports lover, you turn on the TV, because you know something is on, something like the British Boxing Day tradition of a full day of Premier League games, starting from noon. What is Boxing Day? A quick answer from BBC : “ Boxing Day got its name when Queen Victoria was on the throne in the 1800s and has nothing to do with the sport of boxing. The name comes from a time when the rich used to box up gifts to give to the poor. Boxing Day was traditionally a day off for servants, and the day when they received a special Christmas box from their masters. ” But it doesn’t really matter how it got its name, because one thing is for certain, it’s good for the entertainment business. The Serie A case  Source: Getty Images Italian football and Serie A are anchored in traditions, one of them being ...

Source: Perform Group (2018) Over the top (OTT), media services provider Netflix is by far the biggest name in the streaming world. They have paved the way for a new generation of movies and series, burying the “Blockbuster model” (DVD and VHS renting service) once and for all. Founded in 1997, the company started by renting DVDs via regular mail, before finally moving into the streaming business in 2007. The model as it stands is pretty simple: pay a monthly fee (around U$S10 depending on the country) for an all-you-can-watch subscription. The general public has bought into the simplicity of the model, and the growth of the customer base has been exponential. In 2017, they hit 125 million subscribers worldwide . From acclaimed television series to Oscar-worthy movies, the platform lets users watch (almost) anything they want, wherever they want. The success has been so monumental that Netflix is now producing its own movies and series, absorbing the production market to...