The Consultancy is in the blog

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:  Business of Sport - starting a rEvolution with Merrick Haydon The Sporting Blog dusted off its Business of Sport section and put some questions to the Managing Director of sports and lifestyle agency rEvolution, Merrick Haydon .  Read more... Cannes XR Virtual brings Art to life with virtual reality Cannes XR Virtual is The Marché du Film’s online virtual reality art showcase taking place from June 24 to 26. You can access the exhibit using multiple formats across various platforms.The virtual exhibit seeks to bring together executives from the traditional filmmaking industry, indie producers, XR artists, tech giants, and investors .  Read more... Nike's 'For Once, Don't Do It' ad seen as empowering, exploitative: study Nike's "For Once, Don't Do It" ad was perceived as empowering by 60% of respond...

How is the luxury market affected by COVID-19. Find out our selection of the latest articles on the subject : An Hermès boutique in China made $2.7 million in one day after it reopened Is Hermès’ blockbuster reopening in China a barometer of things to come in post-pandemic luxury shopping? The French heritage brand’s Guangzhou flagship store reportedly achieved $2.7 million in sales when it reopened this weekend, according to WWD. This figure is believed to be the highest daily haul for a single boutique in China, and offers hope to luxury brands and retailers of what economic recovery may look like in the coming months .  Read more... Rolex, Patek Philippe, and more luxury brands leave Baselworld for new trade show with Watches & Wonders in Geneva This might not be the end of Baselworld, but it is the end of Baselworld as we know it. Rolex, which has been among the least vocal brands since the beginning of the COVID-1...

Will the revamped Davis Cup prove a commercial success? By Merrick Haydon The 2019 Davis Cup took place last week in Madrid, as the annual team tennis event began in its new ‘World Cup-style’ format. The International Tennis Federation (ITF) entered into a 25-year agreement in August 2018 with Kosmos Global Holding, with the tournament now taking place over the course of a single week, in a single location, at the end of the tennis calendar – rather than across the year.  The new format and Kosmos, fronted by Barcelona and Spain football star, Gerard Pique, had a mixed response . Australian captain, Lleyton Hewitt, said earlier this year: “We're getting run by a Spanish football player. That's like me coming out and making changes to the Champions League.” While Andy Murray also expressed his reservations about the atmosphere: "The one thing I loved about the Davis Cup before was the atmosphere you played the matches in and the home and away element. They are so...