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Alessandro Di Benedetto Professional experience / background: With a Master’s degree in Management & Marketing, my skills revolve around Communications, Marketing, Event Management and Planning.  I have worked with the world leader in watchmaking, as well as in the field of my greatest passion: sport. My roles as Project Manager and Marketing Manager for a global sports agency reinforced my firepower in management, marketing and communication.    The main focus was to promote cities that wanted to bid for major sports events such as the Olympics or World Cups / Championships. The agency also had a great expertise in branding, especially for sports federations and associations.    I also worked for a firm that was specialized in the development of advanced hydro-aerial technologies for the creation of solutions to reduce energy costs in maritime transport, leisure yachting and sailing competition. I was in charge of prom...

As the Easter weekend is coming, here are some of the most interesting articles of the last weeks selected by The Consultancy Group: Stratechery - Disney and the Future of TV Bloomberg - Vista Global Buys an Uber For Private Jets Sportspro - Tiger Woods’ Masters win swings Nike US$22.5m in exposure   Marketing Week - Why behaviour beats demographics when it comes to segmentation   CNBC - This esports giant draws in more viewers than the Super Bowl, and it’s expected to get even bigger Forbes - Breitling Bolts From Baselworld, For Now, As The Fair Repositions Itself And Struggles With Timing JOE - UEFA release Game of Thrones style video sequence featuring Euro 2020 host cities SportBusiness - ATP Finals set for move to Turin Don't forget to hit the Subscribe button to be notified of our new article! 

Betting on sports is a global phenomenon. The year 2018 was a landmark year for gambling in the United States due to the fact that the government repealed the Professional and Amateur Sports Protection Act (PASPA), which made it possible for individual states to decide whether to legalize sports betting. Seven states launched regulated sports betting, and more are likely to follow in 2019, especially when they see the results of their neighbors. While betting on sports is a year-round for many Americans, one of the stand-out events is definitely March Madness, a US men’s basketball tournament at the collegiate level, run by the NCAA. Here is a quick recap from an article published in Slate : "we trace March Madness back to Illinois’ statewide high-school basketball tournament, which began in 1908. The article goes on to say explain that in 1939, an official with the Illinois High School Association, Henry V. Porter, penned an article called March Madness for the organizati...