The Consultancy is in the blog

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

Pocky Lee The year 2020 should have been marked by major sporting events, but most of them will have to wait until 2021. The current situation, however, did not stop The Consultancy Group from supporting, advising and guiding its clients to success. Founded by Anthony Schaub, The Consultancy is celebrating its 4th birthday, the equivalent of an Olympic cycle. Its professional and motivated team sees each new project as an opportunity to excel. Thanks to their continued achievements, The Consultancy was able to strengthen its workforce to a dedicated team of six. Focused on the future, the marketing firm’s local and international clients rely on them to set increasingly ambitious goals. The strength of The Consultancy is based not only on its global network of prestigious partners, but also on the experience of its "Success Managers". They hail from various industries, bringing diverse yet complementary skills, from which emerge innovative, solid and la...

NFL The NFL's Superbowl has always been the pinnacle of sport and entertainment in the US. With the price tag of a commercial spot floating around the humongous valuation of $5.6 million, companies investing in these spots need to create a real emotion to the viewers, or at least a great buzz (did you say viral?). Here is our top 5 of the 54th edition of the Superbowl: 5) Planters: Baby Nut   For this ad to make sense, we have to take you back during the NFL playoffs in January: at this moment Planters issued a commercial where Mr.Peanut, their mascot, dies in an accident trying to save actors Wesley Snipes and Matt Walsh. Planters announced later on that the funeral will take place during the Superbowl. This campaign sparked big reactions from social media. On Superbowl day, Mr. Clean, Kool Aid Man, and others were attending Mr. Peanut's funeral when tears from Kool Aid Man sprouted a baby Mr. Peanut. It might be the Baby Yoda trend, but the commercial...

Pexels Alexa, Google Home, Siri: fancy names, aesthetic voices. More and more people are using these digital voice assistants in their everyday lives. In the United States, smart speaker owners grew 40 percent in 2018 and today amount to 66.4 million. In other words, 26.2 per cent of the US adult population or one out of four Americans has a smart speaker at home. In July 2019, eMarketer projected that 31 million people in the US will shop using a smart speaker by the end of the year, a 31.6 per cent increase from 2018. Adoption rate is projected to increase at a compound annual growth rate of nearly 48 per cent to include over 76 million users by 2020 – next year! Going even deeper into this trend, ComScore predicts that by the year 2020, 50 per cent of all online searches will be through voice commands.  Voicebot.ai The trend clearly shows increased consumer interest in buying products and services through these digital assistants, and the world of marketing will ha...

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: AdWeek - The NYC Luxury Retail World Is Already Crowded. Can Neiman Marcus and Hudson Yards Stand Out? CNN - Mike Trout: Los Angeles Angels star to agree richest deal in sport with $430 million deal Luxury Society - How Baselworld Can Establish its Relevance Once More   Wide World of Sports - Carolina Hurricanes' classic response to being called 'jerks' by iconic NHL commentator Don Cherry   SportsPro - Why Red Bull Media House is the ‘King of Content’? Forbes - Sports Betting Explodes During March Madness, And AGA Estimates $8.5 Billion Bet On NCAA Tournament Bloomberg - Netflix’s Growth Helps Streaming Eclipse Cable Subscriptions Don't forget to hit the Subscribe button to be notified of our new article! 

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: Sport Industry - Rolex Grand Slam of Show Jumping is celebrating the results of its multi-platform campaign AdWeek - Nike Stock Takes a Hit After Duke Star Player Zion Williamson’s Shoe Splits on the Court   Luxury Daily - LVMH appeals to eco-conscious consumers with new sourcing standards   The Washington Post - Digital advertising to surpass print and TV for the first time, report says Sportcal - What is a place in the Olympic Games worth? Inc.com - This New Nike Ad Narrated by Serena Williams Sends a Powerful Message About Women at Work SportsPro - Report: DAZN plans US$2.5bn media rights spend WatchPro - Rolex takes Oscars stars to the bottom of the ocean in this year’s green room Don't forget to hit the Subscribe button to be notified of our new article! 

Why the Super Bowl remains the pinnacle of advertising First, let’s get back to the basics. The Super Bowl is the most widely viewed event in the world each year, even higher than the Olympics Games. In 2018, some 114 million Americans, approximatively 1/3 of the country’s population, watched the Super Bowl on TV.  The location changes every year, but the event is always held on the first weekend of February and has been running for over 53 years. It is the grand finale of the United States’ National Football League (NFL).  The Vince Lombardi Trophy was designed by Tiffany & Co, the well-known American jeweller who also designed the trophies for the US Open (tennis), the Triple Crown (polo) and NBA Championship (basketball).  American Football is one of the most watched sports in North America and the NFL grew an international reach the last decade. Eleven player per team will try to win the big title after a season starting in September. Famous football play...