The Consultancy's Guest bloggers | N°1: Thibault Catala
How basic Revenue Management can help level up your business — by Thibault Catala Have you ever heard of revenue management? Well, if you are working in the hospitality or airlines industry most probably yes. However, if this is the first time you hear of it, that’s your lucky day! To summarize what revenue management is about: it is a technique to optimize revenue from a fixed, but perishable inventory. Its main challenge is to sell the right products to the right customers at the right time for the right price and via the right distribution channel (that’s a lot of “rights”, right?) It has been launched in the airline's industry in the 1980s and step-by-step was introduced in the hotel industry. Today, revenue management is a common practice in these two industries and is now extended towards other fields such as Retail, Food & Beverage and a lot of other industries. Have you ever wondered why the price changes when you look for a flight tic...