Jacquemus Fall/Winter 2020-2021 – Vogue France As much as fashion is a universal language, and a reflection of culture, it is also a source of angst for the planet. The fashion industry has a reputation for polluting, not only throughout the production cycle, an often decentralized manufacturing chain, but also across countless trips to fashion weeks and other events, several times per year. In the face of the current crisis and global push toward sustainability, the industry has come under intense pressure to adapt. And adapt, they will. “There are always opportunities in a crisis, depending on your mindset, your actions and your ideas,” Imran Amed, the CEO of the renowned fashion media company, Business of Fashion, explains. Different steps To know what the opportunities are and how to seize them first requires a clear understanding of the industry’s four main steps, from the design to the retailing of a product. Opportunities can be found at every stage of the pr