Showing posts from November, 2018

Our Friday Press Review

Here are some of the most interesting articles of the lasts weeks selected by The Consultancy Group: SportsPro - Nike names Jian Zihao as first esports ambassador CNBC - Digital disruption is 'complementary' to luxury retail: New World Development Adrian Cheng   The Hour Glass - Kylian Mbappé Becomes a Hublot Ambassador   CNN - Not Just Bitcoin: FAANG Stocks are Down $1 Trillion from Yearly Highs Forbes - In The Hunt For Growth, Digital Banks Are Embracing The High Street Don't forget to hit the Subscribe button to be notified of our new article! 

Black Friday versus Singles’ Day!

Valentine’s Day, Easter, Christmas, Halloween, these celebrations create sales peaks around the world. Naively, we might say these peaks are simply due to the celebrations themselves, but let’s face it; there is a well-developed marketing strategy behind each and every one, and we are not just saying this because we are a marketing consultancy firm. Little known in Europe until a few years ago, Black Friday has been huge in the United States for decades. The famous day falls the Friday after Thanksgiving, when North Americans are on vacation and have time to shop, and when the Christmas season officially launches. The real motivation for Black Friday was to counter typically slow sales at that time of year, causing business owners and companies to reduce prices to boost sales. With Halloween, Valentine’s Day and many others, Americans were way ahead of Europe and Asia when it came to capitalizing on these commercial booms. And by a long shot, predating the creation of