The Consultancy is in the blog

   Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

During this unprecedented outbreak, creativity, solidarity and optimism remain. Here are our selection of last week's articles on the best brands initiatives, e-sports challenges and unexpectable 1 million Swiss francs donation :  Family behind Ferrari donates €10m and 150 ventilators to help fight coronavirus in Italy The Agnelli family, who control the Ferrari Formula 1 team and road car business, as well as the FIAT Chrysler company and Juventus football club, have revealed they will make a €10 million donation to the Italian Civil Protection Department, and a social assistance organisation called La Stampa, to help both authorities deal with the health and social needs in the city of Turin and the region of Piedmont as the virus continues to spread .  Read more... The world's largest luxury conglomerate orders 40 million masks from China to support coronavirus pandemic in France LVMH, the world's biggest luxury goods gr...

Here we are in December, the month that wraps up the year and leaves us happy to participate in holiday festivities. One of our greatest joys of this season is the opportunity to say thank you. As our gift for the end of the year, here are some of the most interesting reads of these last weeks: Hodinkee - Rolex Launch 'Rolex.org' Website Reuters - Nadal to join Roger Federer in 2019 Laver Cup   CBC - Boeing buys 80% of Embraer's commercial aircraft operations for CAD$4.2B SportsPro - IOC and Alibaba launch first Olympic online store on Tmall FHH Journal - SIHH and Baselworld to coordinate their dates from 2020   The Consultancy Group team wishes you a strategically innovative 2019, and don't forget to hit the Subscribe button to be notified of our new article! 

Source: Rolex / John Buckle (2018) Is there such thing as the perfect athlete sponsorship contract for a brand? No, but a couple of great deals have been made in the last 50 years, with huge impact for both brand and athlete: Jack Nicklaus, Michael Jordan, Michael Phelps, Kobe Bryant and David Beckham are just a few that come to mind. There is one athlete in particular who is taking the lead by far in my opinion. He has ruled tennis the world over for the last two decades. He is none other than Roger Federer. I will not dare to present the prestigious list of trophies that "King Roger" has won, although I would wager that he goes down as one of the greatest sportsmen in history. Over his 20-year career, Roger Federer has been a brand ambassador for some of the world’s most famous names: Rolex, Credit Suisse, Nike. His recent move from Nike to Uniqlo – a reported deal of U$S 300M over ten years – has shaken the world of athletic sponsorship. Source: Forbes (20...