Posts

Showing posts from June, 2020

Friday Press review I June 26, 2020

Image
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

Friday Press Review I June12, 2020

Image
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

Business of Sport - starting a rEvolution with Merrick Haydon

The Sporting Blog dusted off its Business of Sport section and put some questions to the Managing Director of sports and lifestyle agency rEvolution, Merrick Haydon. Read more...

Cannes XR Virtual brings Art to life with virtual reality Cannes XR Virtual is The Marché du Film’s online virtual reality art showcase taking place from June 24 to 26. You can access the exhibit using multiple formats across various platforms.The virtual exhibit seeks to bring together executives from the traditional filmmaking industry, indie producers, XR artists, tech giants, and investors. Read more...


Nike's 'For Once, Don't Do It' ad seen as empowering, exploitative: study
Nike's "For Once, Don't Do It" ad was perceived as empowering by 60% of respondents in a recent Ace Metrix study shared with Marketing Dive. The…

An Olympic cycle for The Consultancy Group

Image
The year 2020 should have been marked by major sporting events, but most of them will have to wait until 2021. The current situation, however, did not stop The Consultancy Group from supporting, advising and guiding its clients to success.
Founded by Anthony Schaub, The Consultancy is celebrating its 4th birthday, the equivalent of an Olympic cycle. Its professional and motivated team sees each new project as an opportunity to excel. Thanks to their continued achievements, The Consultancy was able to strengthen its workforce to a dedicated team of six. Focused on the future, the marketing firm’s local and international clients rely on them to set increasingly ambitious goals.

The strength of The Consultancy is based not only on its global network of prestigious partners, but also on the experience of its "Success Managers". They hail from various industries, bringing diverse yet complementary skills, from which emerge innovative, solid and lasting strategies.
"In business,…

What will the sponsoring landscape look like after the pandemic?

Image
Anthony Schaub, founder of The Consultancy Group, discusses this topic in an article on Luxury Daily dedicated to sponsoring and luxury brands.