The Consultancy is in the blog

  Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: Pernod Ricard using flavoured gins to "recruit" people into wider category Pernod Ricard says its flavoured Beefeater gins are doing a “good recruitment job” for the wider category, especially among younger consumers who are new to gin and looking for something a little less gin-y than the core London Dry product. “What we do know is people that have been exposed to, or who are aware of, Beefeater Pink Strawberry – are much more favourably disposed then to Beefeater Dry, so we do see that conversion taking place,”.  Read more... Nike releases "Mamba Forever" tribute to Kobe Bryant Entitled 'Mamba Forever', referring to Bryant's self-given Mamba nickname, the emotional commercial shows simple white text on a black background, featuring multiple tag lines -- beginning with 'Philly Kid,' and ending with 'Mam...