You're a marketing victim, admit it!
We’ve all been there. In the grocery store, staring glossy-eyed at the 100 different pasta boxes without knowing which to choose. And then, without really giving it a second thought, we go for one brand over all the others. More often than not, our decision is influenced by age-old marketing practices. It’s another definite win for advertising – and we become a “victim” to marketing yet again. But let’s not beat ourselves up over it. As we know, there are many marketing tactics at play here, making it almost impossible for us to make an unbiased decision. Frequency is one of them. Campaigns held on a regular basis substantially influence our purchasing behaviour. The more times you heard about a product or saw its advertisement, the more likely you will be to buy it. Another is visual content. The more appealing it is, the more people trust it. A strong case in point is Nespresso. It’s almost impossible not to see George Clooney’s irresistible face when thinking ab...