The Consultancy is in the blog

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:  Business of Sport - starting a rEvolution with Merrick Haydon The Sporting Blog dusted off its Business of Sport section and put some questions to the Managing Director of sports and lifestyle agency rEvolution, Merrick Haydon .  Read more... Cannes XR Virtual brings Art to life with virtual reality Cannes XR Virtual is The Marché du Film’s online virtual reality art showcase taking place from June 24 to 26. You can access the exhibit using multiple formats across various platforms.The virtual exhibit seeks to bring together executives from the traditional filmmaking industry, indie producers, XR artists, tech giants, and investors .  Read more... Nike's 'For Once, Don't Do It' ad seen as empowering, exploitative: study Nike's "For Once, Don't Do It" ad was perceived as empowering by 60% of respond...

Pocky Lee The year 2020 should have been marked by major sporting events, but most of them will have to wait until 2021. The current situation, however, did not stop The Consultancy Group from supporting, advising and guiding its clients to success. Founded by Anthony Schaub, The Consultancy is celebrating its 4th birthday, the equivalent of an Olympic cycle. Its professional and motivated team sees each new project as an opportunity to excel. Thanks to their continued achievements, The Consultancy was able to strengthen its workforce to a dedicated team of six. Focused on the future, the marketing firm’s local and international clients rely on them to set increasingly ambitious goals. The strength of The Consultancy is based not only on its global network of prestigious partners, but also on the experience of its "Success Managers". They hail from various industries, bringing diverse yet complementary skills, from which emerge innovative, solid and la...

Citius, Altius, Fortius By Emily Turrettini The famous Olympic motto which motivates all high performing athletes, also inspires the sports companies that cater to them – as they develop the scientifically designed gear which enables them to go faster, jump higher and be stronger.  But technology enhanced clothing is often the subject of debate for giving an unfair advantage to those who wear them.   Famously, the Speedo LZR full body-length swimsuit made of polyurethane, worn by athletes in the 2008 Olympics, broke 13 world records and was subsequently banned from Games. The suit both compressed the body while trapping air for buoyancy, reducing drag and friction, allowing the swimmer to move faster on the water. Even Michael Phelps, who won seven medals at Beijing wearing the Speedo LZR, agreed with the ban.  USA Today But now, it’s Nike's carbon blade and air-foam footwear models in their Vaporfly range , which are the subject of controversy, as...