The Consultancy is in the blog

  Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

Pexels Alexa, Google Home, Siri: fancy names, aesthetic voices. More and more people are using these digital voice assistants in their everyday lives. In the United States, smart speaker owners grew 40 percent in 2018 and today amount to 66.4 million. In other words, 26.2 per cent of the US adult population or one out of four Americans has a smart speaker at home. In July 2019, eMarketer projected that 31 million people in the US will shop using a smart speaker by the end of the year, a 31.6 per cent increase from 2018. Adoption rate is projected to increase at a compound annual growth rate of nearly 48 per cent to include over 76 million users by 2020 – next year! Going even deeper into this trend, ComScore predicts that by the year 2020, 50 per cent of all online searches will be through voice commands.  Voicebot.ai The trend clearly shows increased consumer interest in buying products and services through these digital assistants, and the world of marketing will ha...

Here are some of the most interesting articles of the lasts weeks selected by The Consultancy Group: SportsPro - Nike names Jian Zihao as first esports ambassador CNBC - Digital disruption is 'complementary' to luxury retail: New World Development Adrian Cheng   The Hour Glass - Kylian Mbappé Becomes a Hublot Ambassador   CNN - Not Just Bitcoin: FAANG Stocks are Down $1 Trillion from Yearly Highs Forbes - In The Hunt For Growth, Digital Banks Are Embracing The High Street Don't forget to hit the Subscribe button to be notified of our new article! 

Valentine’s Day, Easter, Christmas, Halloween, these celebrations create sales peaks around the world. Naively, we might say these peaks are simply due to the celebrations themselves, but let’s face it; there is a well-developed marketing strategy behind each and every one, and we are not just saying this because we are a marketing consultancy firm. Little known in Europe until a few years ago, Black Friday has been huge in the United States for decades. The famous day falls the Friday after Thanksgiving, when North Americans are on vacation and have time to shop, and when the Christmas season officially launches. The real motivation for Black Friday was to counter typically slow sales at that time of year, causing business owners and companies to reduce prices to boost sales. With Halloween, Valentine’s Day and many others, Americans were way ahead of Europe and Asia when it came to capitalizing on these commercial booms. And by a long shot, predating the creation of ...

Source: Perform Group (2018) Over the top (OTT), media services provider Netflix is by far the biggest name in the streaming world. They have paved the way for a new generation of movies and series, burying the “Blockbuster model” (DVD and VHS renting service) once and for all. Founded in 1997, the company started by renting DVDs via regular mail, before finally moving into the streaming business in 2007. The model as it stands is pretty simple: pay a monthly fee (around U$S10 depending on the country) for an all-you-can-watch subscription. The general public has bought into the simplicity of the model, and the growth of the customer base has been exponential. In 2017, they hit 125 million subscribers worldwide . From acclaimed television series to Oscar-worthy movies, the platform lets users watch (almost) anything they want, wherever they want. The success has been so monumental that Netflix is now producing its own movies and series, absorbing the production market to...

Every sector has its own cycle, and it seems that retail is in the thick of a massive renewal at the moment. The economic crisis in 2008 impacted every industry, requiring them to rethink their strategy, some faster than others. In this article, we will focus on luxury businesses, as they are one of our areas of expertise at The Consultancy Group. Up in the air  Business aviation was impacted immediately by the 2008 crisis, with a dramatic decrease in chartered flights and the purchase of planes, both new and pre-owned. As we saw in a previous article on this blog, travelling reduced dramatically as a first step in cutting costs, business aviation included. The retail market for pre-owned jets became saturated and the market for new jet orders was severely limited. At its best, the leading manufacturers, such as Bombardier, Dassault or Cessna, went from building over 140 business aircraft per year to 35, according to a recent interview of Stefano Albinati , CEO and...