Friday Press Review I July 10, 202

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

Roger Federer launches first lifestyle sneaker with Swiss running brand On

Tennis icon Roger Federer has been sidelined from the court since knee surgery in February; a follow-up procedure in May pushed his return to the court to 2021 while the rest of the sport’s pros are hoping for an August return after the coronavirus shutdown. Yet the Roger Federer business empire marches on, despite the layoff. The latest for Federer is his first sneaker in conjunction with Swiss performance running brand On. “The Roger,” a tennis-inspired lifestyle sneaker, follows a partnership in late 2019 between the 20-time Grand Slam champion and the startup running company Read more...

Australia and New Zealand will host 2023 Women's World Cup

Australia and New Zealand will serve as co-hosts for the 2023 Women’s World Cup, FIFA announced Thursday, sending one of its two biggest tournaments — and its first 32-team women’s championship — to two nations that have embraced the women’s game. Read more...

Paris fashion enters a new era - digital couture

The Paris haute couture collections – to most fashion aficionados the ultimate expression of creative fashion – debuts in Paris on Monday morning, with the first digital season in the world’s greatest fashion capital. Due to the pandemic, there will be no live shows. Much of the action and imagery will take place far away from the French capital. With many couturiers in lockdown at home or residences far from Paris, expect the couture to reference distant parts Read more...

Is drop retail the next step in the digital transformation of beauty brands?

The launch of MAC Underground shows that beauty brands are getting serious about building exclusive channels and communities for product drops. How will this streetwear-originated retail tactic influence their digital strategies? Read more...

Fornite" preps in-game screenings with Warner Bros. content deal

Global video game franchise Fortnite has struck deals with leading content owners that will see films screened to players via an in-world cinema screen.The Epic-published game will start testing a new feature dubbed ‘Movie Nite’ from Friday, allowing players to watch one of three Christopher Nolan films – Inception, Batman Begins or The Prestige – while inside the Fortnite world. Read more...

Burger King debuts 1st ' dance ordering' on TikTok

Burger King is giving users of social video app TikTok a chance to get discounts on food by posting videos of themselves doing special dance moves. The burger chain's #WhopperDance challenge is the first time people can order a Whopper sandwich through "dance ordering only", according to announcement Read more...

TikTok launches TikTok for Business for marketers, takes on Snapchat with new AR ads

TikTok is announcing to advertisers that it’s open for business. The company is today officially introducing a new brand and platform called "Tik Tok For Business" that will serve as the home for all its current and future marketing solutions for brands. At launch, the site will include access to TikTok ad formats, including its marque product, TopView, which is the ad that appears when you first launch the TikTok app. Other products under this TikTok For Business umbrella include Brand Takeovers, In-Feed Videos, Hashtag Challenges and Branded Effects Read more...

Why TikTok became the fastest growing social media app, and how fashion and beauty brands have embraced its Gen Z vibe

Known for its funny videos, lip-synched songs and dance videos, TikTok has grown its reach during the Covid-19 pandemic. TikTok stars with their millions of fans have been courted by fashion labels and become A-list influencers. Read more...

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