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Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:  Fashion and luxury industries show increasing interest in gaming Lockdown has led to an acceleration of numerous trends. Amongst these is the establishment of relations between luxury and fashion brands and the world of gaming. What better platform than the virtual world to encourage thousands of players and potential customers, who find themselves currently unable to shop, to revamp their avatar with clothing and accessories by various brands? Not to mention the incredible springboard offered by video games to allow brands to speak to a very young audience, which is sometimes difficult for them to reach.   Read more... Google announces new, free digital skills training sessions online With audiences now unable to attend in-person events, Google has announced an expansion of its Grow with Google training and education cou...

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: AdWeek - The NYC Luxury Retail World Is Already Crowded. Can Neiman Marcus and Hudson Yards Stand Out? CNN - Mike Trout: Los Angeles Angels star to agree richest deal in sport with $430 million deal Luxury Society - How Baselworld Can Establish its Relevance Once More   Wide World of Sports - Carolina Hurricanes' classic response to being called 'jerks' by iconic NHL commentator Don Cherry   SportsPro - Why Red Bull Media House is the ‘King of Content’? Forbes - Sports Betting Explodes During March Madness, And AGA Estimates $8.5 Billion Bet On NCAA Tournament Bloomberg - Netflix’s Growth Helps Streaming Eclipse Cable Subscriptions Don't forget to hit the Subscribe button to be notified of our new article! 

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: Sport Industry - Rolex Grand Slam of Show Jumping is celebrating the results of its multi-platform campaign AdWeek - Nike Stock Takes a Hit After Duke Star Player Zion Williamson’s Shoe Splits on the Court   Luxury Daily - LVMH appeals to eco-conscious consumers with new sourcing standards   The Washington Post - Digital advertising to surpass print and TV for the first time, report says Sportcal - What is a place in the Olympic Games worth? Inc.com - This New Nike Ad Narrated by Serena Williams Sends a Powerful Message About Women at Work SportsPro - Report: DAZN plans US$2.5bn media rights spend WatchPro - Rolex takes Oscars stars to the bottom of the ocean in this year’s green room Don't forget to hit the Subscribe button to be notified of our new article! 

Source: Pragma Magazine It’s December 26th, you’re relaxing at home, doing your best to digest last night’s Christmas feast. You’re in the mood for something entertaining, and as a sports lover, you turn on the TV, because you know something is on, something like the British Boxing Day tradition of a full day of Premier League games, starting from noon. What is Boxing Day? A quick answer from BBC : “ Boxing Day got its name when Queen Victoria was on the throne in the 1800s and has nothing to do with the sport of boxing. The name comes from a time when the rich used to box up gifts to give to the poor. Boxing Day was traditionally a day off for servants, and the day when they received a special Christmas box from their masters. ” But it doesn’t really matter how it got its name, because one thing is for certain, it’s good for the entertainment business. The Serie A case  Source: Getty Images Italian football and Serie A are anchored in traditions, one of them being ...

Here are some of the most interesting articles of the lasts weeks selected by The Consultancy Group: Forbes - More Watch Trade Fair Trouble: Richard Mille and Audemars Piguet To Exit SIHH Geneva SportsPro - Wimbledon open to Amazon rights deal after initial talks   Luxury Society - Some of the Year's Most Innovative Digital Campaigns, So Far   SportBusiness - Ferrari revamps livery for Philip Morris’ ‘Mission Winnow’ vision   Don't forget to hit the Subscribe button to be notified of our new article!

Source: Perform Group (2018) Over the top (OTT), media services provider Netflix is by far the biggest name in the streaming world. They have paved the way for a new generation of movies and series, burying the “Blockbuster model” (DVD and VHS renting service) once and for all. Founded in 1997, the company started by renting DVDs via regular mail, before finally moving into the streaming business in 2007. The model as it stands is pretty simple: pay a monthly fee (around U$S10 depending on the country) for an all-you-can-watch subscription. The general public has bought into the simplicity of the model, and the growth of the customer base has been exponential. In 2017, they hit 125 million subscribers worldwide . From acclaimed television series to Oscar-worthy movies, the platform lets users watch (almost) anything they want, wherever they want. The success has been so monumental that Netflix is now producing its own movies and series, absorbing the production market to...