Showing posts from December, 2020

The Consultancy is in the blog - Full year's review

All year long, we research for our clients, monitor trends and new areas of the marketing industry, mainly in sports and luxury fields. The team writes articles on these key trends that we share on our blog. If you haven’t had the chance to read them yet, here’s a full year’s review.

2020 Friday Flashback Press Review I December 18, 2020

Through our bi-monthly Friday Press Review, the team selects the most interesting news in marketing industry, mainly in sports and luxury fields.  As 2020 is ending, we picked the 12 top news that marked this year in our special edition. Here is our 2020 Friday Flashback Press Review.

The Secret to a Forever Brand

Creating a brand to reflect a business is one of the most important missions every entrepreneur has to tackle when starting a company. Beyond a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and helps acquire new customers. But be careful, this is not a one-time mission. A brand and its branding aren’t static and can’t just be set up once and then ignored forever after.  Many companies start off in one direction, but they don’t necessarily keep that course. They grow and adapt, they add more services, change their business model, decide that perhaps the audience they were once aiming for isn’t the one they want to target anymore. Maybe the founder decides to add a specific product or service or focus on a new market, another reason may be a shift in focus to a product that is outselling the competition.  Industries can change in the blink of an eye and customers can come to expect something new overnight. Techno