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Showing posts from October, 2020

Friday Press Review I October 30, 2020

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Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:

Friday Press Review I October 16, 2020

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Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:

Local marketing: how the pandemic reinforced digital and local

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Unfortunately, we can’t read the tea leaves of medicine and government data but it’s safe to say that COVID-19 and its recessionary impacts may be around for a while. The market may take years to recover, but it’s not all bad! Some businesses have actually grown with the pandemic and the recent quarantine and travel restrictions have changed our habits in ways that may benefit our future.  In the face of the economic turbulence, marketers are anticipating lower budgets and higher goals. We may be looking at a “swoosh” recovery, akin to Nike’s logo, dropping fast but coming back up again slowly and steadily. Which begs the questions: will marketing and brands be able to survive this new reality? Is the new status quo going to remain indefinitely? The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can visit, to the priorities we have and the way we spend our time and money. What we see happening here in Switzerland is also happening around the worl…

Friday Press Review I October 2 2020

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Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: