The Consultancy is in the blog

   Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:

   Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:

  Dan Burton Unfortunately, we can’t read the tea leaves of medicine and government data but it’s safe to say that COVID-19 and its recessionary impacts may be around for a while. The market may take years to recover, but it’s not all bad! Some businesses have actually grown with the pandemic and the recent quarantine and travel restrictions have changed our habits in ways that may benefit our future.   In the face of the economic turbulence, marketers are anticipating lower budgets and higher goals. We may be looking at a “swoosh” recovery, akin to Nike’s logo, dropping fast but coming back up again slowly and steadily. Which begs the questions: will marketing and brands be able to survive this new reality? Is the new status quo going to remain indefinitely?    The ongoing coronavirus pandemic is impacting every part of our lives , from the places we can visit, to the priorities we have and the way we spend our time and money. What we see happening here in Sw...

  Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: