The Consultancy is in the blog

  Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

Pocky Lee The year 2020 should have been marked by major sporting events, but most of them will have to wait until 2021. The current situation, however, did not stop The Consultancy Group from supporting, advising and guiding its clients to success. Founded by Anthony Schaub, The Consultancy is celebrating its 4th birthday, the equivalent of an Olympic cycle. Its professional and motivated team sees each new project as an opportunity to excel. Thanks to their continued achievements, The Consultancy was able to strengthen its workforce to a dedicated team of six. Focused on the future, the marketing firm’s local and international clients rely on them to set increasingly ambitious goals. The strength of The Consultancy is based not only on its global network of prestigious partners, but also on the experience of its "Success Managers". They hail from various industries, bringing diverse yet complementary skills, from which emerge innovative, solid and la...

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:  Fashion and luxury industries show increasing interest in gaming Lockdown has led to an acceleration of numerous trends. Amongst these is the establishment of relations between luxury and fashion brands and the world of gaming. What better platform than the virtual world to encourage thousands of players and potential customers, who find themselves currently unable to shop, to revamp their avatar with clothing and accessories by various brands? Not to mention the incredible springboard offered by video games to allow brands to speak to a very young audience, which is sometimes difficult for them to reach.   Read more... Google announces new, free digital skills training sessions online With audiences now unable to attend in-person events, Google has announced an expansion of its Grow with Google training and education cou...

Brand Minds In part 1 , we’ve explained what an influencer is and how influencer marketing works. But I’m sure you want to know if it’s really effective and how it can actually help you . What are the benefits? An influencer will speak about the pros and cons of your products, but in such a way as coming off far more credible and useful than any traditional ad could do. It is important to realize that it is the influencers who have built their audience. It is not accidental that fans follow influencers and not the brand . By reading a post, the audience cares much more about the influencer’s opinion of your product than about your brand.  When done right, brands have much to gain by engaging in influencer marketing . It’s a strategy that leverages the influencer’s reach, credibility and salesmanship to advocate a product to consumers, which results in awareness, improved perception and action (or conversion). Working with the right influencers can have a multitude o...

During this unprecedented outbreak, creativity, solidarity and optimism remain. Here are our selection of last week's articles on the best brands initiatives, e-sports challenges and unexpectable 1 million Swiss francs donation :  Family behind Ferrari donates €10m and 150 ventilators to help fight coronavirus in Italy The Agnelli family, who control the Ferrari Formula 1 team and road car business, as well as the FIAT Chrysler company and Juventus football club, have revealed they will make a €10 million donation to the Italian Civil Protection Department, and a social assistance organisation called La Stampa, to help both authorities deal with the health and social needs in the city of Turin and the region of Piedmont as the virus continues to spread .  Read more... The world's largest luxury conglomerate orders 40 million masks from China to support coronavirus pandemic in France LVMH, the world's biggest luxury goods gr...

Alessandro Di Benedetto Professional experience / background: With a Master’s degree in Management & Marketing, my skills revolve around Communications, Marketing, Event Management and Planning.  I have worked with the world leader in watchmaking, as well as in the field of my greatest passion: sport. My roles as Project Manager and Marketing Manager for a global sports agency reinforced my firepower in management, marketing and communication.    The main focus was to promote cities that wanted to bid for major sports events such as the Olympics or World Cups / Championships. The agency also had a great expertise in branding, especially for sports federations and associations.    I also worked for a firm that was specialized in the development of advanced hydro-aerial technologies for the creation of solutions to reduce energy costs in maritime transport, leisure yachting and sailing competition. I was in charge of prom...

How basic Revenue Management can help level up your business — by Thibault Catala Have you ever heard of revenue management? Well, if you are working in the hospitality or airlines industry most probably yes. However, if this is the first time you hear of it, that’s your lucky day!   To summarize what revenue management is about: it is a technique to optimize revenue from a fixed, but perishable inventory. Its main challenge is to sell the right products to the right customers at the right time for the right price and via the right distribution channel (that’s a lot of “rights”, right?) It has been launched in the airline's industry in the 1980s and step-by-step was introduced in the hotel industry. Today, revenue management is a common practice in these two industries and is now extended towards other fields such as Retail, Food & Beverage and a lot of other industries. Have you ever wondered why the price changes when you look for a flight tic...