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Showing posts from February, 2019

NFL’s Super Bowl, the battle of the brands!

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Why the Super Bowl remains the pinnacle of advertisingFirst, let’s get back to the basics. The Super Bowl is the most widely viewed event in the world each year, even higher than the Olympics Games. In 2018, some 114 million Americans, approximatively 1/3 of the country’s population, watched the Super Bowl on TV.  The location changes every year, but the event is always held on the first weekend of February and has been running for over 53 years. It is the grand finale of the United States’ National Football League (NFL).  The Vince Lombardi Trophy was designed by Tiffany & Co, the well-known American jeweller who also designed the trophies for the US Open (tennis), the Triple Crown (polo) and NBA Championship (basketball). 
American Football is one of the most watched sports in North America and the NFL grew an international reach the last decade. Eleven player per team will try to win the big title after a season starting in September. Famous football player Tom Brady counts five…