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As the Easter weekend is coming, here are some of the most interesting articles of the last weeks selected by The Consultancy Group: Stratechery - Disney and the Future of TV Bloomberg - Vista Global Buys an Uber For Private Jets Sportspro - Tiger Woods’ Masters win swings Nike US$22.5m in exposure   Marketing Week - Why behaviour beats demographics when it comes to segmentation   CNBC - This esports giant draws in more viewers than the Super Bowl, and it’s expected to get even bigger Forbes - Breitling Bolts From Baselworld, For Now, As The Fair Repositions Itself And Struggles With Timing JOE - UEFA release Game of Thrones style video sequence featuring Euro 2020 host cities SportBusiness - ATP Finals set for move to Turin Don't forget to hit the Subscribe button to be notified of our new article! 

Source: Pragma Magazine It’s December 26th, you’re relaxing at home, doing your best to digest last night’s Christmas feast. You’re in the mood for something entertaining, and as a sports lover, you turn on the TV, because you know something is on, something like the British Boxing Day tradition of a full day of Premier League games, starting from noon. What is Boxing Day? A quick answer from BBC : “ Boxing Day got its name when Queen Victoria was on the throne in the 1800s and has nothing to do with the sport of boxing. The name comes from a time when the rich used to box up gifts to give to the poor. Boxing Day was traditionally a day off for servants, and the day when they received a special Christmas box from their masters. ” But it doesn’t really matter how it got its name, because one thing is for certain, it’s good for the entertainment business. The Serie A case  Source: Getty Images Italian football and Serie A are anchored in traditions, one of them being ...