The Consultancy is in the blog

  Frank Fifea / AP   In 2018, our article Federer and the golden nugget: the value of athletic sponsorship honed in on the art of finding a perfect fit between a brand and an athlete. We talked about Brazilian superstar and forward for the Paris Saint-Germain football team, Neymar da Silva Santos Jùnior .    Already admired from a very young age, Neymar was nicknamed “ O Ney ”, in reference to “O Rey”, the alias given to the legendary footballer Pelé. The bar was set high for young Neymar. Nike knew he was special from the start and decided to make a long-shot bet that he would live up to his reputation.      Imagine you’re a 13-year-old teenager , already playing first team for Santos FC in Brazil, and the biggest sports brand in the world knocks at your door offering you a brand ambassador deal . Would you be crazy enough to say no?   Santos FC   Of course not! So, the wonderkid signs with Nik...

Getty Images When speaking about sports teams , which come to mind first? It depends where you’re from, but an average sports fan will always give you a few team names like the Los Angeles Lakers, New York Yankees, Real Madrid, Barcelona , and so on. The most popular teams are also some of the most valuable in terms of net worth. Every year, Forbes establishes a ranking of the 50 most valuable sports teams in the world . This ranking is based on a calculation where team values reflect enterprise values (equity plus debt). Analyzing the ranking Forbes Let’s analyze the top 25 ranked teams. There’s a lot of stars and stripes , right? As a matter of fact, only five of them are non-US. Even though Europeans are not part of the majority, they still get a nice share of the cake with some of the highest-ranking positions, thanks to Real Madrid and Barcelona in third and fourth place, respectively. Looking even closer, we notice that only four sports are represented in this ranki...