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Friday Press Review I February 26, 2021

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Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

Friday Press Review I February 12, 2021

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Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

Is VAR a game changer or a game killer?

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If 2020 taught us anything, it’s that digital viewing platforms will grow and technology will take a predominant place across all sports. With competitions returning slowly (for the moment, without spectators or very few), technology has offered fans a way to immerse themselves into the game. All this seems great, but when i nnovative technology starts “merging” with the rules of the game itself , then debate sparks among professionals and fans.  This is where VAR (Video Assistance Referee) comes to mind, acting as an assistant referee who reviews decisions made by the head referee with the use of video footage. The VAR team communicates the decisions to the referee via a headset with the purpose of minimizing human error that might influence the result of the game. Not that new Technology of this kind has already been implemented in several sports to support the referee’s decision or add further excitement to the experience. However, so far, it has been used for limited specific ac

Friday Press Review I January 22, 2021

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  Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

The Consultancy is in the blog - Full year's review

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All year long, we research for our clients, monitor trends and new areas of the marketing industry, mainly in sports and luxury fields. The team writes articles on these key trends that we share on our blog. If you haven’t had the chance to read them yet, here’s a full year’s review.