Friday Press Review I May 29, 2020

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

Fashion and luxury industries show increasing interest in gaming

Lockdown has led to an acceleration of numerous trends. Amongst these is the establishment of relations between luxury and fashion brands and the world of gaming. What better platform than the virtual world to encourage thousands of players and potential customers, who find themselves currently unable to shop, to revamp their avatar with clothing and accessories by various brands? Not to mention the incredible springboard offered by video games to allow brands to speak to a very young audience, which is sometimes difficult for them to reach. Read more...

Google announces new, free digital skills training sessions online

With audiences now unable to attend in-person events, Google has announced an expansion of its Grow with Google training and education courses, with a new series of online sessions designed specifically to meet increased need during the crisis. The schedule of courses, which you can see above, could provide some valuable insight for those looking to get a better understanding of how search works, how to optimize your Google ads, and how to improve your website performance. Read more...

McDonald's will boost US marketing $100M as dining rooms reopen 

McDonald's plans to increase its spending on U.S. marketing by an estimated $100 million and a similar amount in several of its biggest international markets as the fast-food giant readies a recovery from coronavirus-related shutdowns, Restaurant Business reported. The publication based its estimate on how much the company pledged to spend compared with revenue. CEO Chris Kempczinski said in a video message to employees and franchisees that the chain would spend the equivalent of a month of marketing support in wholly owned markets, which include major regions like the U.S., Canada, Australia and much of EuropeRead more...

L'Oréal first beauty company to partner with Snap Camera

L'Oréal USA has launched the first-ever beauty branded snapchat lenses for the Snap Camera desktop platform, marking the first partnership between a major beauty company and Snapchat owner, Snap Inc. The partnership will see the launch of eight custom-branded, augmented reality [AR] lenses that will be featured for one week on Snap Camera, Snap Inc.'s free desktop application. Through the app, users can try on entertaining, interactive lenses on video platforms like Twitch, Google Hangouts and Skype. Read more...

Facebook launches shopping feature as pandemic pushes businesses online 

Shops, a service that will allow businesses to display and sell products on its platforms. Mark Zuckerberg, Facebook’s CEO, is positioning Shops as a tool for small businesses, many of which have had to close their doors and move online due to the coronavirus pandemic. Facebook currently allows sales on the platform through Marketplace, which was launched in 2016 and allows users to sell personal belongings to each other, much like CraigslistRead more...

YouTube advertisers get access to streaming TV under new YouTube select offering

YouTube today unveiled a new product for advertisers called YouTube Select that unifies the video service's premium ad offerings under one banner. The announcement made in a blog post by Vishal Sharma, YouTube Ads' VP of product management, arrives ahead of the Google-owned platform's virtual presentation at the IAB Digital Content NewFronts on June 25. YouTube Select replaces Google Preferred but retains its focus on high-quality, diverse content packages that are brand-safe. The service tailors content by categories that YouTube calls lineups, which include beauty and fashion, entertainment, technology, sports and moreRead more...

Wireless Festival transforms into digital and VR experience

Wireless connect
Wireless Festival will transform into a three-day digital event, following the announcement that the in-person edition will be postponed to 2021 due to the coronavirus pandemic. Wireless Connect, taking place during 3-5 July, will be a virtual-reality experience in partnership MelodyVR. Pre-recorded performances filmed in London and Los Angeles will be available to watch in 360 degrees using the MelodyVR app. The event will also be streamed on the Wireless Facebook page. Bespoke pre-recorded content will be released on Instagram and Twitter that will direct fans to the artists’ streams.Consumers are encouraged to "practice safe social distancing" and get involved by creating their own VIP area at home for the event. Read more...

Mazda brings playable concept car to Playstation, esports series

Mazda Motor Corp. designed a virtual race car for the Sony PlayStation 4 video game "Gran Turismo Sport" to give players a glimpse of what it's like to drive a vehicle by the car brand, the company announced. The car maker Mazda worked with the game's creator Polyphony Digital to develop the Mazda RX-Vision GT3 Concept vehicle for the driving simulation game.Gamers that select the Mazda vehicle in "Gran Turismo Sport" will automatically get to participate in the FIA certified Gran Turismo Championship that takes place in several locations around the globe later this year. Read more...

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