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If 2020 taught us anything, it’s that digital viewing platforms will grow and technology will take a predominant place across all sports. With competitions returning slowly (for the moment, without spectators or very few), technology has offered fans a way to immerse themselves into the game. All this seems great, but when i nnovative technology starts “merging” with the rules of the game itself , then debate sparks among professionals and fans.  This is where VAR (Video Assistance Referee) comes to mind, acting as an assistant referee who reviews decisions made by the head referee with the use of video footage. The VAR team communicates the decisions to the referee via a headset with the purpose of minimizing human error that might influence the result of the game. Not that new Technology of this kind has already been implemented in several sports to support the referee’s decision or add further excitement to the experience. However, so far, it has been used for limited specifi...

Through our bi-monthly Friday Press Review, the team selects the most interesting news in marketing industry, mainly in sports and luxury fields.  As 2020 is ending, we picked the 12 top news that marked this year in our special edition. Here is our 2020 Friday Flashback Press Review.

  Dan Burton Unfortunately, we can’t read the tea leaves of medicine and government data but it’s safe to say that COVID-19 and its recessionary impacts may be around for a while. The market may take years to recover, but it’s not all bad! Some businesses have actually grown with the pandemic and the recent quarantine and travel restrictions have changed our habits in ways that may benefit our future.   In the face of the economic turbulence, marketers are anticipating lower budgets and higher goals. We may be looking at a “swoosh” recovery, akin to Nike’s logo, dropping fast but coming back up again slowly and steadily. Which begs the questions: will marketing and brands be able to survive this new reality? Is the new status quo going to remain indefinitely?    The ongoing coronavirus pandemic is impacting every part of our lives , from the places we can visit, to the priorities we have and the way we spend our time and money. What we see happening here in Sw...

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: