The Consultancy is in the blog

Louise-Anne Fort Professional experience / background: I was born in Paris where I lived until the age of 10 before moving to Switzerland. I recently graduated from the University of Fribourg with a Master’s degree in Management specialized in Marketing.  I have always been passionate about the luxury industry, which led to hone in on all the social and business-related aspects a company must face in order to exist and grow.   My professional studies took me on a deep dive into this universe, where I was able to gain experience in art organization by organizing fashion shows, collaborating with designers and by taking part in an association that promotes the sneakers culture. My goal now is to get better at digital marketing. Languages:   A native French speaker, I obtained a bilingual master's degree in French and English. Fribourg is a bilingual city, but unfortunately, I was not really able to improve my German, a personal challenge that   rem...

Pexels Alexa, Google Home, Siri: fancy names, aesthetic voices. More and more people are using these digital voice assistants in their everyday lives. In the United States, smart speaker owners grew 40 percent in 2018 and today amount to 66.4 million. In other words, 26.2 per cent of the US adult population or one out of four Americans has a smart speaker at home. In July 2019, eMarketer projected that 31 million people in the US will shop using a smart speaker by the end of the year, a 31.6 per cent increase from 2018. Adoption rate is projected to increase at a compound annual growth rate of nearly 48 per cent to include over 76 million users by 2020 – next year! Going even deeper into this trend, ComScore predicts that by the year 2020, 50 per cent of all online searches will be through voice commands.  Voicebot.ai The trend clearly shows increased consumer interest in buying products and services through these digital assistants, and the world of marketing will ha...