The Consultancy is in the blog

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:  Business of Sport - starting a rEvolution with Merrick Haydon The Sporting Blog dusted off its Business of Sport section and put some questions to the Managing Director of sports and lifestyle agency rEvolution, Merrick Haydon .  Read more... Cannes XR Virtual brings Art to life with virtual reality Cannes XR Virtual is The Marché du Film’s online virtual reality art showcase taking place from June 24 to 26. You can access the exhibit using multiple formats across various platforms.The virtual exhibit seeks to bring together executives from the traditional filmmaking industry, indie producers, XR artists, tech giants, and investors .  Read more... Nike's 'For Once, Don't Do It' ad seen as empowering, exploitative: study Nike's "For Once, Don't Do It" ad was perceived as empowering by 60% of respond...

Pocky Lee The year 2020 should have been marked by major sporting events, but most of them will have to wait until 2021. The current situation, however, did not stop The Consultancy Group from supporting, advising and guiding its clients to success. Founded by Anthony Schaub, The Consultancy is celebrating its 4th birthday, the equivalent of an Olympic cycle. Its professional and motivated team sees each new project as an opportunity to excel. Thanks to their continued achievements, The Consultancy was able to strengthen its workforce to a dedicated team of six. Focused on the future, the marketing firm’s local and international clients rely on them to set increasingly ambitious goals. The strength of The Consultancy is based not only on its global network of prestigious partners, but also on the experience of its "Success Managers". They hail from various industries, bringing diverse yet complementary skills, from which emerge innovative, solid and la...

Anthony  Schaub, founder of The Consultancy Group, discusses this topic in an  article  on Luxury Daily  dedicated to spon soring and luxury brands .

Louise-Anne Fort Professional experience / background: I was born in Paris where I lived until the age of 10 before moving to Switzerland. I recently graduated from the University of Fribourg with a Master’s degree in Management specialized in Marketing.  I have always been passionate about the luxury industry, which led to hone in on all the social and business-related aspects a company must face in order to exist and grow.   My professional studies took me on a deep dive into this universe, where I was able to gain experience in art organization by organizing fashion shows, collaborating with designers and by taking part in an association that promotes the sneakers culture. My goal now is to get better at digital marketing. Languages:   A native French speaker, I obtained a bilingual master's degree in French and English. Fribourg is a bilingual city, but unfortunately, I was not really able to improve my German, a personal challenge that   rem...

During this unprecedented outbreak, creativity, solidarity and optimism remain. Here are our selection of last week's articles on the best brands initiatives, e-sports challenges and unexpectable 1 million Swiss francs donation :  Family behind Ferrari donates €10m and 150 ventilators to help fight coronavirus in Italy The Agnelli family, who control the Ferrari Formula 1 team and road car business, as well as the FIAT Chrysler company and Juventus football club, have revealed they will make a €10 million donation to the Italian Civil Protection Department, and a social assistance organisation called La Stampa, to help both authorities deal with the health and social needs in the city of Turin and the region of Piedmont as the virus continues to spread .  Read more... The world's largest luxury conglomerate orders 40 million masks from China to support coronavirus pandemic in France LVMH, the world's biggest luxury goods gr...

Pexels Alexa, Google Home, Siri: fancy names, aesthetic voices. More and more people are using these digital voice assistants in their everyday lives. In the United States, smart speaker owners grew 40 percent in 2018 and today amount to 66.4 million. In other words, 26.2 per cent of the US adult population or one out of four Americans has a smart speaker at home. In July 2019, eMarketer projected that 31 million people in the US will shop using a smart speaker by the end of the year, a 31.6 per cent increase from 2018. Adoption rate is projected to increase at a compound annual growth rate of nearly 48 per cent to include over 76 million users by 2020 – next year! Going even deeper into this trend, ComScore predicts that by the year 2020, 50 per cent of all online searches will be through voice commands.  Voicebot.ai The trend clearly shows increased consumer interest in buying products and services through these digital assistants, and the world of marketing will ha...