Friday Press Review I March 27th 2020

During this unprecedented outbreak, creativity, solidarity and optimism remain. Here are our selection of last week's articles on the best brands initiatives, e-sports challenges and unexpectable 1 million Swiss francs donation : 

Family behind Ferrari donates €10m and 150 ventilators to help fight coronavirus in Italy

The Agnelli family, who control the Ferrari Formula 1 team and road car business, as well as the FIAT Chrysler company and Juventus football club, have revealed they will make a €10 million donation to the Italian Civil Protection Department, and a social assistance organisation called La Stampa, to help both authorities deal with the health and social needs in the city of Turin and the region of Piedmont as the virus continues to spreadRead more...

The world's largest luxury conglomerate orders 40 million masks from China to support coronavirus pandemic in France

Louis Vuitton
LVMH, the world's biggest luxury goods group, is ordering 40 million health masks from a Chinese supplier to help France cope with the coronavirus outbreak. The first order, for a total of 10 million masks, will be delivered in the coming days, LVMH said in a statement on Saturday. This initial batch will be given to the French health service for distribution to those in need early next week. The rest of the order, on which LVMH cooperated with the French government, will be funded by the state and should be delivered in the coming weeksRead more...

As Moncler donates €10m to build 400 intensive care units, how the global luxury market is responding to coronavirus

Bernard Arnault
As retailers from Philip Lim to Supreme are shuttering their stores and countries including Italy and France move into lockdown, a number of luxury brands have announced major donations and initiatives to help fight coronavirus. Luxury fashion brand Moncler announced a huge contribution of 10m euros to go towards the construction of a hospital with 400 intensive care units in Milan.  The new site will be dedicated to patients testing positive for COVID-19Read more...

Coronavirus : Federer donates 1 million Swiss francs 

Roger Federer
Swiss tennis superstar Roger Federer has donated one million Swiss francs for vulnerable families in his home country in the midst of the coronavirus pandemic. The 20-time Grand Slam champion took to social media on Wednesday to say he had made the decision along with his wife Mirka."These are challenging times for everyone and nobody should be left behind. Mirka and I have personally decided to donate one million Swiss Francs for the most vulnerable families in Switzerland. Our contribution is just a startRead more...

Firmenich produces 20 tons of disinfectant solution for the Geneva University hospital

Given the current sanitary crisis and in response to the exceptional measures announced by the Geneva authorities to combat the CoVID-19 virus, Firmenich is adapting the production of its Geneva manufacturing sites to donate 20 tons of disinfectant solution to the Geneva University Hospital (HUG), and medical and emergency services. Read more...

Pheonix Suns will play remaining schedule on NBA 2K, stream games on Twitch

The Phoenix Suns intend to finish the 2019-20 NBA regular season without interruption. Games will still take place — just not on a real basketball court. A message on the team's Twitter account said Thursday that Suns games will continue without interruption on NBA 2K and streamed on a Twitch channel for the public to watch. Read more...

Traditional sports relying upon e-sports during COVID-19 crisis

You could be forgiven for thinking that we’ve wandered into an alternate universe since the outbreak of the coronavirus COVID-19. It’s a pandemic that has taught us just how unprepared we were for a disease to spread with such speed and reach, and virtually everyone stands to be affected in some way. And the world of traditional sports, often a welcome distraction during times of economic turmoil or political unrest, has been hit just as hard as the rest of us. Read more...

NASCAR is taking advantage of e-sports after postponing live events due to coronavirus pandemic

NASCAR is taking advantage of an existing phenomenon — esports — to keep fans engaged, and potentially open up the motorsport to new audiences. The new series was able to get off the ground quickly because it's a continuation of an existing partnership between eNASCAR and iRacing, which already boast the longest-running sim-racing championship — the eNASCAR Coca-Cola iRacing Series. Also, many drivers already use iRacing's PC-based game within their training routines, which means it should be easy for them to virtually compete in an entertaining way. Read more...

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