Friday Press Review I July 24, 2020

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

F1 calls on Zoom to deliver virtual race-day fan experience

Formula One has signed a new digital partnership with the Zoom communications platform to help deliver the global motor racing series’ first ever virtual hospitality product. Tested at the most recent Steiermark Grand Prix and set to run during the remaining European stages of the 2020 season, Formula One's Virtual Paddock Club will invite fans to take part in a range of online experiences via Zoom. Read more...

How teams can optimize sponsorship value in empty stadiums 

As teams and leagues continue to find their way back in the midst of a global pandemic, the landscape looks significantly different than four months ago. The impact of Covid-19 on sports leagues domestically and internationally has forced teams and stadiums to innovate in ways that have never been explored before. Read more...

MLS and NBA in Orlando: A pragmatic plan or a logistical nightmare?

As the major North American sports leagues each take different paths to return to action, two have wound up at the same destination. SportsPro analyses the how, the who and the why of MLS and the NBA's journey to Orlando. Read more...

Atos extends with IOC until Paris 2024, but may face competition for LA 2028

IT firm Atos has extended its Worldwide Olympic Partnership deal with the International Olympic Committee for four years, until the end of 2024, guaranteeing continuity in the operations technology underpinning the Olympic Games.Atos’s previous deal was to expire after Tokyo 2020. Read more...

Member Insights: Is TikTok Now The Best Method To Attract Gen Z Fans? The Digital Cafe Takes A Closer Look…

The desire to grab and hold the attention of young fans, fans who you hope will go on to be lifelong supporters, has been around for as long as, well… spectators. But is TikTok now the best method to attract those Gen Z fans? For this week’s Digital Café, David Granger takes a closer look. Read more...

Fashion shows are now 12-hour live streams. Or movies starring mermaids. Or mailed to you in a box.

The digital fashion presentations in Paris and Milan that spanned the last two weeks — and replaced the usual live runway shows for fall haute couture and menswear, as well as women’s resort collections — weren’t physically exhausting, but they were mentally numbing: the live streams, music videos, short movies and Zoom conversations with designers trying to work through what this moment in history means creatively, psychologically and financially. Read more...

The metaverse, luxury skins and the power of authenticity: the future of gaming advertising

Gaming has gone from being a bedroom hobby to a boardroom priority, according to gaming experts on a panel discussion as part of The Drum Can-Do Festival, in partnership with Bidstack. The panel explored why brands have been slow to see gaming’s potential, how best to approach in-game marketing, and what the future holds for gaming - and the brands that want to reach its vast audiences. Read more...

Burger King, P&G, Airbnb: Everything that matters this morning

Burger King has attracted fire over its new US ad, which encourages farmers to change the diet of their cows to reduce flatulence, and thus greenhouse gas emissions. The ad features children dressed as cowboys singing about bovine flatulence and the impact it has on the environment. Read more...

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