Friday Press Review I August 14, 2020

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

UBS strikes 20-year arena naming rights deal with NHL’s Islanders

Swiss investment bank UBS has signed a 20-year arena naming rights agreement, reportedly worth $275m, for New York Islanders’ new sports venue at Belmont Park. The UBS Arena is set to be the new home for the New York Islanders from the 2021-22 NHL season, despite construction of the arena being halted for two months due to the global health pandemic.. Read more...

Why Would Anyone Think That Microsoft Buying TikTok Is A Good Idea?

Rumors are wildly swirling that Microsoft will purchase the social video platform TikTok within the next 45 days or so, and as a result, you’ll find dozens of articles touting what a great fit it would be, at least for Microsoft. To this I say, «What cool aid are you drinking?» Forgetting the complex legal, political, and security issues wrapped up in such a deal that already make it daunting, let’s look at all the ways this could go wrong. Read more...

The Fashion Mannequin Needs To Be Rethought Now, Says Rosalind Jana

In an age where consumers increasingly care about the sustainability of their clothes, how do they feel about the figures that display them? As fashion grapples with the urgent responsibilities of improving representation and its sustainability credentials, the mannequin is coming under increasing scrutiny. Read more...

How Instagram Reels is taking on TikTok to become the home of short-form sports video content

Earlier this week Instagram launched Reels, a 15-second video feature that is being described as the Facebook-owned company’s answer to TikTok. Dev Sethi, Instagram’s head of sports, explains how leagues, teams and athletes can take advantage of the format. Read more...

The esports report: Bilibili scores Riot Games deal as DouYu acquires ESL rights

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports. This week’s edition takes a look at Bilibili’s League of Legends deal, SK’s partnership with Krombacher, the University of Roehampton launching a Women in Esports scholarship, plus DouYu acquiring ESL and Dreamhack streaming rights. Read more...

Nike's viral 'You Can't Stop Us' ad is winning big on social media

Nike’s latest viral ad is garnering praise online for its message of inclusiveness and perseverance at a time when organized sports have been upended by the coronavirus pandemic. The video, called «You Can’t Stop Us,» features a split screen stitching together footage of Black, White, Asian and Muslim athletes. Since it launched on Thursday, it has been viewed 20 million times on Twitter alone.Read more...

Google Expands Audio Advertising Options to Help Brands Tap Into Increased Audio Engagement

Google has announced a new range of audio advertising options in order to help businesses tap into the rising consumption of podcasts, digital radio and other digital audio forms. To help with this, Google’s adding new features like Dynamic Ad Insertion for audio and programmatic monetization into Google Ad Manager.Read more...

Is E-commerce Really The Answer For Luxury Watches In China?

Given the unique characteristics of the luxury watch industry and specific purchasing patterns of its target audience, are Chinese e-commerce marketplaces the right platform for high-end watchmakers? In yet another sign that luxury watch brands are warming up to the idea of e-commerce platforms in China, Swiss manufacture IWC Schaffhausen made its debut on Tmall on 15 July. Read more...

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