Our Friday Press Review I March

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:

Pernod Ricard using flavoured gins to "recruit" people into wider category

Pernod Ricard says its flavoured Beefeater gins are doing a “good recruitment job” for the wider category, especially among younger consumers who are new to gin and looking for something a little less gin-y than the core London Dry product. “What we do know is people that have been exposed to, or who are aware of, Beefeater Pink Strawberry – are much more favourably disposed then to Beefeater Dry, so we do see that conversion taking place,”. Read more...

Nike releases "Mamba Forever" tribute to Kobe Bryant

Entitled 'Mamba Forever', referring to Bryant's self-given Mamba nickname, the emotional commercial shows simple white text on a black background, featuring multiple tag lines -- beginning with 'Philly Kid,' and ending with 'Mamba '-- followed by the constant word 'Forever.' The changing text is paired with audio clips that mark significant successes during Bryant's career, including his 81-point game against the Toronto Raptors and Olympic wins at the 2008 Beijing Olympics, as well as audio clips from his teammates and friends.. Read more... 

London Eye pod transformed into tiny pub to mark attraction's 20th birthday

London Eye pods are to be transformed into different “immersive” experiences to celebrate 20 years of the attraction. On March 9 — two decades after the observation wheel on the South Bank first opened to the public — 20 pods will be transformed. One will be turned into a quintessential British pub called The King Vic for guests to enjoy as they drink in views of the capital. Read more...

NBA taps New Balance in marketing deal

The National Basketball Association (NBA) 
has announced a multi-year deal with US sportswear company New Balance, naming the brand as an official marketing partner. As part of the deal, New Balance will be able to produce broadcast and digital marketing content featuring its sponsored athletes in their respective NBA kits and uniforms. Read more...

Tik Tok Adds New Analytics Element to Creator Marketplace

This week, TikTok is rolling out some new analytics tools in its Creator Marketplace app, including real-time insights into influencer campaign views, engagement rates, engaged audience demographics and more.Creator Marketplace is TikTok's native influencer marketing solution, enabling brands to locate relevant TikTok users for partnerships based on focus topics, location and reach. Read more...

Volkswagen taps "Succession", "Billions" stars for ad series on excess

Volkswagen is debuting new video ads to 

promote its Atlas Cross Sport SUV, the company shared with Marketing Dive. The campaign, titled "The Accountant," stars actors Paul Giamatti and Kieran Culkin. Produced by Johannes Leonardo, the campaign includes three videos that will debut this month. The video series is part of the broader "Drive Something Bigger Than Yourself" ... Read more...

Uefa revenues up 38% for 2018/2019

Uefa, the governing body for soccer in Europe, has revealed it saw its revenue climb 38 per cent for the 2018/19 financial year.The figure was revealed during the 44th Uefa Congress in Amsterdam, featuring all of the organisation’s 55 member associations. The annual gathering also saw Uefa confirm it had generated €15 billion (US$16.7 billion) in revenue from 2016 to 2020. Read more... 

Jaguar taps James Bond credits Director for new ad campaign

British carmaker Jaguar launched a new ad campaign to promote its latest F-TYPE sports car, according to a press release shared with Marketing Dive. The campaign centers around a series of six 15-second ads from director William Bartlett, the creative force behind the opening credits for James Bond movies "Goldeneye," "Tomorrow Never Dies" and "Spectre". Read more...

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