Friday Press Review I July 9, 2021

  



Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

BURBERRY IS FIRST LUXE FASHION LABEL TO SPONSOR TOUR DE FRANCE TEAM  


BURBERRY
Burberry is continuing to tick a number of firsts off its bucket list and the latest is the announcement of a partnership with Team Qhubeka NextHash. It makes the British brand the first luxury fashion brand to partner with a Tour de France team. Qhubeka NextHash is a multicultural, diverse team with bases in South Africa, the Netherlands and Italy. It’s a purpose-led, high-performance UCI WorldTour cycling team that competes to raise awareness and funds for South African not-for-profit organisation QhubekaRead more...




TURKISH GP REJOINS F1 CALENDAR WHILE SILVERSTONE TO HAVE CAPACITY CROWD 


FORMULA 1
Motor racing’s Formula 1 announced today that the Turkish Grand Prix has been added to the 2021 calendar.The event will take place at the Intercity Istanbul Park on 3 October. It will replace the Singapore Grand Prix, which was recently cancelled because of coronavirus restrictions. Turkey was earlier excluded because of travel restrictions related to Covid-19 but these have now been overcome.The Turkish Grand Prix returned to the schedule last year having been absent since 2011. Read more...





WIMBLEDON ANNOUNCES SUITE OF DIGITAL INNOVATIONS FOR 2021 CHAMPIONSHIPS 


WIMBLEDON
The AELTC has announced a series of innovations for The Championships 2021, to help bring fans ‘closer to Wimbledon than ever before’. Supporting the 2021 campaign, ‘It’s a Wimbledon Thing’, which launched earlier this month, the suite of innovations aim to help fans engage with the event, with digital experiences developed in partnership with the AELTC’s Official Technology partner IBM. Targeted at helping fans discover new players to follow, the IBM Power Rankings with Watson provide an AI-powered analysis of player performance presented as a leaderboard, which updates every day of the tournament.  Read more...




NAOMI OSAKA PENS PANASONIC ENDORSEMENT DEAL 


OSAKA
Japanese tennis star Naomi Osaka has added another deal to her endorsement portfolio after signing on as a brand ambassador for electronics giant Panasonic. The contract will last for two years and see the 23-year-old work the company on a variety of activations. Specific details of the partnership are scarce, with Panasonic stating broadly that Osaka’s values, including on social issues, ‘deeply resonate’ with the company’s own management philosophy. Panasonic added that it will work Osaka to ‘create an ideal society for each and every person’. Read more...





SRG SSR LANDS SWISS RIGHTS TO UEFA NATIONAL TEAM COMPETITIONS TO 2028  


SRG SSR
SRG SSR, the public-service broadcaster in Switzerland, has extended its rights deal for European national team soccer competitions for the period from 2022 to 2028, including almost all matches played by the Swiss men's team. The deal, concluded yesterday by the broadcaster and CAA Eleven, the sales rights agency for national team competitions organised by Uefa, also involves SRG SSR sub-licensing selected rights to the CH Media group. SRG SSR, through its membership of the EBU, the free-to-air group of European broadcasters, has been a long-time rights-holder for Swiss national team games and Uefa national team competitions... Read more...





UEFA AND DAZN SIGN DEAL TO BRING WOMEN'S CHAMPIONS LEAGUE TO YOUTUBE

UEFA AND DAZN
UEFA has announced its first-ever four-year global media partnership with DAZN which will see the UEFA Women's Champions League broadcast to a global audience on YouTube for the first two seasons. From the start of the 2021/22 season, the new partnership will see every game throughout the campaign available to view live online. The deal grants DAZN exclusive rights worldwide, with the exception of the MENA region and China, and is one of the largest broadcast deals in women’s club football history, according to UEFA. Read more...






TIME DITCH THE PRESS CONFERENCE PANTOMIME AND LET DIGITAL DO THE WORK


RONALDO
In this Digital Cafe, David Granger considers whether digital media means the press conference and post-match interview is no longer relevant. Or of any use. If you asked Ronaldo, Osaka and Bale, I think we’d know their answer.When was the last great insightful interview or press conference you heard? One which gave greater context or meaning to the performance, an idea of how and why an athlete or team was successful? Read more...







FORMULA E VIEWERSHIP UP 125% IN KEY MARKETS

FORMULA E
Electric single-seater series Formula E has revealed its live race viewership this season has grown by 125 per cent in several key markets, including the UK, France, Germany, Italy and Brazil. Improved global media distribution and more exciting on-track action has been responsible for the growth, which has seen a cumulative audience of 150 million viewers tune in for the opening of the season. Read more...









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