When a challenge creates an opportunity, by Dominique Curchod For 20 years, Dominique Curchod Communication has been helping increase its clients’ visibility in Television and on the Internet through highly sophisticated distribution systems at the relational, editorial and technical levels. The 2020 lockdown brought new challenges but also new opportunities for us to help our clients harness their heritage and get organized for the future. This strange immobility led to the cancellation of most of the sporting events around the world. Events we had been preparing to distribute and broadcast to an international audience never took place. This halt in production activities also meant a new challenge for TV programmers. A large part of our productions, especially the highlights, are mostly offered to Television channels free of charge. With the gaping hole left from cancelled events, we had to come up with content to fill the airtime. We, therefore, set out to find ...