Friday Press Review I November 27, 2020

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

Hublot’s watch warranties added to LVMH’s AURA blockchain network

Hublot e-warranty
Luxury watchmaker Hublot partnered with tech company KerQuest to implement an electronic passport and warranty system for all its watches. The new technology aims to fight counterfeits and make the process of initiating a warranty simpler. The e-warranty is registered on the AURA luxury blockchain network. The solution is compatible with all Hublot’s pieces produced since the start of 2020Read more...

The NFL and Visa will host cashless Super Bowl in Tampa Bay with ‘reverse ATMs’

Visa cashless
For the first time in 55 years, cash will not be accepted at the Super Bowl. The National Football League will make its championship game all-digital with the backing of its corporate partner, Visa. Super Bowl LV in Tampa Bay will use only contactless payment methods at the game and the league’s fan experience events. “It sounds efficient,” NFL executive vice president and chief revenue officer Renie Anderson told CNBC on Wednesday when discussing the plans. Read more...

Ralph Lauren about to launch augmented reality features with Snap Inc.’s Technology

Ralph Lauren
Ralph Lauren Corp., one of the most reputed American fashion companies, is about to make a big move in the world of augmented reality where buyers can get a scannable experience with Snap Inc.’s technology. By using this feature, buyers can scan the company logo with the help of Snapchat’s camera and click cool selfies depicting the Ralph Lauren logo and virtual gift boxes for sending to family and friends. Read more...

USOPC to trial first-ever Team USA athlete marketing platform

The United States Olympic & Paralympic Committee (USOPC) is to trial a ‘first-of-its-kind’ pilot programme that will enable Team USA athletes to earn income from group and individual marketing and sponsorship opportunities. Launching in March, the Athlete Marketing Platform will run for an initial year and will therefore cover the postponed Tokyo 2020 Olympics, which are due to begin next July, as well as the Beijing 2022 Winter Games the following February. Read more...

Kim Jones to unveil his next Dior menswear collection in Beijing

Kim Jones
Dior’s menswear creative director plans to unveil his next collection for the house, pre-fall 2021, online and in Beijing on December 8; the latest stop on the almost peripatetic designer’s fashion journey. Jones has previously taken Dior’s past two pre-fall menswear collections to Tokyo and Miami. In Tokyo, Jones staged Dior’s first pre-fall runway show in November 2018 before a giant 12-meter-high robot warrior lady sculpture by Hajime Sorayama. Read more...

ATP and Rolex renew global partnership

ATP Rolex
The ATP has announced a long-term extension to its partnership with Rolex. The new agreement begins in 2021 and will see Rolex continue as the Official Timekeeper of the ATP Tour as well as the Nitto ATP Finals in Turin, Italy. In addition, Rolex will also become the Official Timekeeper of the Next Gen ATP Finals in Milan, Italy. Rolex has a long-standing relationship with tennis that goes back over 40 years, promoting precision, excellence and innovation, all hallmarks of men’s professional tennis. Read more...

Lewis Hamilton’s father narrates F1 tribute to record-equalling victory

Lewis Hamilton
Formula 1 celebrated Lewis Hamilton’s seventh world title win with a new video narrated by father Anthony Hamilton. Hamilton the younger’s victory at the Turkish Grand Prix saw him clinch the championship and equal Michael Schumacher’s record in the process. Read more...

L’Oréal offers first line of virtual makeup for social media, video calls

L’Oréal Paris this week introduced its first line of virtual makeup for social media. The cosmetics giant’s «Signature Faces» augmented reality (AR) filters are available on Instagram, Snapchat, Snap Camera and Google Duo, according to its website. L’Oréal’s integration with the Snap Camera desktop app lets users wear its virtual makeup during video calls on platforms including Google Hangouts, Google Meet, Houseparty, Microsoft Teams, Skype, Twitch and Zoom. Read more...

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