Friday Press Review I October 30, 2020

  Friday Press review

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:

La Liga becomes first European league to launch Twitch channel

La Liga
La Liga has launched its very own Twitch channel, becoming the first European football league to sign up to the Amazon-owned streaming platform. The channel will feature video clips, compilation videos, programmes about past and present players and content which will be produced in both Spanish and English to cater to all supporters’ needs. Read more...

Opinion: Will fashion and luxury pass the digital stress test?

Prada fashion show
Fashion and luxury brands are facing the greatest challenge of their history: how to leverage digital innovation and creativity, during a hard, unexpected pandemic, in order to create a powerful synergy between the two to help them thrive in the medium long term. In the last century, fashion and luxury have relied on creativity, image and craftsmanship to grow businesses, build brands and conquer markets. Read more...

Harley-Davidson is getting into the electric bicycle business

Harley-Davidson has spun out a new business dedicated to electric bicy- cles and plans to bring its first line of products to market in spring 2021. The new business called Serial 1 Cycle Company started as a project within the motorcycle manufacturer’s product development center. The name comes from “Serial Number One,” the nickname for Harley-Davidson’s oldest known motorcycle. Read more...

With more than 5.7 million euros collected, the Z Event makes history again 

Z Event
The Z Event is a charity event launched by the two streamers Zerator and Dach in 2016 in Montpellier. The idea? Bring together around fifty streamers and influencers to do a big marathon around video games during a weekend to collect donations for an association. The first edition raised nearly € 170,000 for the «Save the Children» association in 2016. The second edition in 2017 raised more than € 500,000 for «The Red Cross». Read more...

F1’s first YouTube live race attracts 1.7m views

Lewis Hamilton
Formula One drew 1.7 million views across seven territories for its first ever live race broadcast via YouTube. The Eifel Grand Prix, held on 11th October, was streamed for free on the global motorsport series’ official channel in Germany, Switzerland, the Netherlands, Belgium, Norway, Sweden, and Denmark. Audience figures showed healthy viewership among Formula One’s youngest fans. Read more...

Apple building search engine to take on Google, report claims

Apple search engine
Google’s dominance of the search engine landscape could be under threat with reports that Apple is ramping up its own search engine. The Financial Times reports that Apple is planning to attack Google, just as the company faces intense scrutiny from antitrust authorities, who are also threatening to curb the search leader’s grip on the industry. Read more...

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