The Consultancy is in the blog

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: Red Bull named energy drink partner of England Rugby     England Rugby has pledged to further nourish grassroots talent after agreeing to a multi-year partnership with Red Bull which will see it become an official energy drink partner for the game. The partnership will give support to both the men’s and women’s sevens teams during the HSBC World Rugby Sevens Series with players drawing on Red Bull products and equipment during training and major tournaments, including the Guinness Six Nations and Quilter Internationals. Read more... Supreme heats up Twitter with red branded Oreos Mondelez International's Oreo brand has partnered with The Carlyle Group-owned fashion label, Supreme, to release a new co-branded red cookie, according to a report in the New York Post. The streetwear brand unveiled its spring-...

We’ve all been there. In the grocery store, staring glossy-eyed at the 100 different pasta boxes without knowing which to choose. And then, without really giving it a second thought, we go for one brand over all the others. More often than not, our decision is influenced by age-old marketing practices. It’s another definite win for advertising – and we become a “victim” to marketing yet again.  But let’s not beat ourselves up over it. As we know, there are many marketing tactics at play here, making it almost impossible for us to make an unbiased decision. Frequency is one of them. Campaigns held on a regular basis substantially influence our purchasing behaviour. The more times you heard about a product or saw its advertisement, the more likely you will be to buy it.  Another is visual content. The more appealing it is, the more people trust it. A strong case in point is Nespresso. It’s almost impossible not to see George Clooney’s irresistible face when thinking ab...

NFL The NFL's Superbowl has always been the pinnacle of sport and entertainment in the US. With the price tag of a commercial spot floating around the humongous valuation of $5.6 million, companies investing in these spots need to create a real emotion to the viewers, or at least a great buzz (did you say viral?). Here is our top 5 of the 54th edition of the Superbowl: 5) Planters: Baby Nut   For this ad to make sense, we have to take you back during the NFL playoffs in January: at this moment Planters issued a commercial where Mr.Peanut, their mascot, dies in an accident trying to save actors Wesley Snipes and Matt Walsh. Planters announced later on that the funeral will take place during the Superbowl. This campaign sparked big reactions from social media. On Superbowl day, Mr. Clean, Kool Aid Man, and others were attending Mr. Peanut's funeral when tears from Kool Aid Man sprouted a baby Mr. Peanut. It might be the Baby Yoda trend, but the commercial...