Our Friday Press Review I February

Friday press review

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:

Red Bull named energy drink partner of England Rugby

Red Bull named energy drink partner of England Rugby
England Rugby has pledged to further nourish grassroots talent after agreeing to a multi-year partnership with Red Bull which will see it become an official energy drink partner for the game. The partnership will give support to both the men’s and women’s sevens teams during the HSBC World Rugby Sevens Series with players drawing on Red Bull products and equipment during training and major tournaments, including the Guinness Six Nations and Quilter Internationals. Read more...

Supreme heats up Twitter with red branded Oreos

Supreme Oreo
Mondelez International's Oreo brand has partnered with The Carlyle Group-owned fashion label, Supreme, to release a new co-branded red cookie, according to a report in the New York Post. The streetwear brand unveiled its spring-summer line this week, and one of the items listed for sale is a red double stuff Oreo cookie with the Supreme logo baked in. Read more... 

Predictive technology, sports-washing, post-truth politics: Key trends to impact communications in 2020

Key trends to impact communications in 2020
The new decade has already brought forward a number of new communications challenges that will have a long-lasting impact on culture. Whether it’s governments and businesses responding to the coronavirus, paying tribute to the sport icon Kobe Bryant, managing the impacts of Brexit or the big decisions to be made around the upcoming U.S. election, all eyes are on brands. Read more...

Facebook Launches New, Pinterest-Like App Via its Experimental NPE Team

Apple Watch
Facebook has this week launched another new app via its New Product Experimentation - or NPE - team, which is essentially a new version of the Creative Labs development team that Facebook shut down back in 2015.The latest app from the NPE crew is called Hobbi, which is a Pinterest-like app for collecting images of hobbies and interests, and sorting them into boards to track your progress. Read more...

Apple Watch outsold the entire Swiss watch industry in 2019

The Apple Watch outsold the entire Swiss watch industry in 2019, according to a new report. Market research firm Strategy Analytics estimates that Apple shipped 30.7 million units worldwide of its smartwatch last year, compared to 21.1 million for all Swiss watch brands combined. Read more...

Hennessy And NBA Announce Multiyear Partnership

Hennessy, the world's best-selling Cognac, and the National Basketball Association (NBA) announced a multiyear partnership that makes Hennessy the Official Spirit of the NBA, Women's National Basketball Association (WNBA) and USA Basketball. For more than 250 years, Hennessy has celebrated those who push the limits of potential through it's "Never stop. Never settle." ethos and will continue this tradition by celebrating the spirit of the NBA. Read more...

Coca-Cola becomes title sponsor of NASCAR's esports race

Coca-Cola becomes title sponsor of NASCAR's esports race
Coca-Cola signed a multiyear entitlement partnership with e-NASCAR, the esports arm of the car racing association, the company revealed in a press release. The beverage giant will be the title sponsor on e-NASCAR's iRacing Series, which has been renamed to reflect the sponsorship: eNASCAR Coca-Cola iRacing Series. Read more... 

Louis Vuitton’s new menu for growth: restaurants

Louis Vuitton café
French fashion house Louis Vuitton has opened its first café and restaurant within a store, picking its newly inaugurated Osaka Midosuji shop in Japan as the location to add a new twist to its business model. Read more...

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