Friday Press Review I March 26, 2021


Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

Just Eat and UEFA announce multi-competition deal

Just Eat has announced a major new deal with UEFA, which will see it partner with a suite of men’s and women’s competitions run by the governing body. The food delivery company, and its parent company, have signed a multi-competition deal which will cover 11 different competitions, including the UEFA Champions League, the UEFA Women’s Champions League, the UEFA Europa League, and the UEFA Women’s EURORead more...

Tesla cars can be bought in Bitcoin

Tesla customers can now buy their car with Bitcoin, company chief Elon Musk has said. Mr Musk, a well known Bitcoin enthusiast, made the unexpected announcement in a tweet.But Bitcoin's value rapidly moves up and down - meaning the cryptocurrency price of the car could change day to day. Tesla has invested heavily in the digital currency, buying $1.5bn (£1.1bn) worth of Bitcoin. Read more...

Tiger Woods’ 2K video game deal helps tee up a lucrative retirement from Golf  

Tiger Woods scored a fresh win Tuesday from his California hospital bed when he announced a partnership that will bring his likeness to the PGA Tour 2K video game franchise. The deal for Woods, who has been laid up since his violent car wreck last month, adds to a portfolio that has the golf superstar on track to follow other legends from the sport into a lucrative life off the links. Read more...

Visibility of women's sports is surging and brands need to capitalize

Alex Morgan’s presence on the pitch and her high visibility on social media have helped spur greater interest - among women and men - in international women’s football. In 2020, key moments further showed that interest in women’s sports is on the rise: ATA Football gained broadcast rights for women’s international football and several top US USWNT players, in addition to Morgan, began playing in the Women’s Premier League in England. Read more...

Burberry opens virtual store with Elle Digital in Japan

Burberry is continuing to focus on tech innovation in the all-important Asia market and has just announced a new digital project. It has worked with Elle Digital Japan to create an “interactive virtual replica of its flagship Ginza store”. It’s live from Friday until April 18 on Elle Japan and Elle girl Digital Japan, as well as at Read more...

Hermès + MycoWorks unveil mushroom-based 'leather' bag made from fine mycelium

In 2013, Philip Ross and Sophia Wang co-founded MycoWorks, a biomaterials company dedicated to bringing new mycelium materials to the world. What is mycelium? — it’s the fine network of threads forming the vegetative part of the organism that produces mushroom. Read more...

Porsche takes excellent adventure with 'Bill & Ted' stars in short film

Porsche's short film starring actors Keanu Reeves and Alex Winter, who first appeared together in the science fiction comedy "Bill & Ted's Excellent Adventure" in 1989, aims to entertain and inform viewers about the luxury vehicle brand's Taycan electric vehicle. The average Porsche buyer in the U.S. tends to be an upper-income male who is about 50 years old, making the film a nostalgic throwback for its target demographic. By running teasers for the film on social media, Porsche may be aiming to build relevance with younger viewers. Read more...

Facebook previews next Gen digital control for AR, which responds to muscle commands cards 

As Facebook looks to the next stage of digital connection, which includes the development of its own AR-enabled glasses, it's also working on new control tools that will enable people to interact more seamlessly with these overlays and options. Such controls are a key part of the experience - in order to make best use of AR overlays, you need to be able to interact with them easily, without disrupting your everyday tasks. Voice commands are one option, while other research has focused on eye-based controls, with varying results. Read more...

Pizza Hut spins boxes into Pac-Man AR game for 'Newstalgia' campaign 

Pizza Hut's campaign for its $10 Tastemaker pizza taps into nostalgia for the brand's iconic branding elements — including the Book It! program, classic arcade games, red cups and Tiffany-style lamps — and reimagines them with a modern twist, an approach it is calling "Newstalgia." Those elements are present in the TV commercial, where Robinson's "man cave" is decked out like a 1980s Pizza Hut.  Read more...

Extreme E partners with Count Us In for fan challenge

Extreme E has teamed up with Count Us In - a global movement which encourages people to take small practical steps to reduce their carbon footprint - to launch the ‘Extreme E Count Us In Challenge’. The pair will use the upcoming Extreme E series to inspire fans to take practical steps on climate change and to urge governments, cities, and businesses to accelerate their progress on climate action. The competition’s teams will encourage fans to take these steps, with each outfit competing overall for the most action and overall carbon footprint savings. Read more...

Birmingham 2022 unveils augmented reality mascot, Perry 

The Birmingham 2022 Commonwealth Games has revealed its Official Mascot, Perry - a bull adorned with a patchwork of multi-coloured hexagons. Organisers say Perry - named after the Perry Barr area of the city, where the Games will take place - will be the first mascot at any multi-sport Games who will be brought to life through augmented reality, giving people the opportunity to #PoseWithPerry using their mobile phone camera, and via a special filter on Facebook and Instagram.  Read more...

Sign of the times: FIFA looks to have generated more income from video gaming than football in 2020

In what is potentially a landmark moment for sport, FIFA appears last year to have generated more revenue from video gaming than from football.The governing body’s newly-published 2020 financial statements show that $158.9 million (£114.4 million/€133.2 million) of its $266.5 million (£191.9 million/€223.3 million) in total revenue for the year came from licensing rights. FIFA explained: "A key source of revenue in the licensing rights area was brand licensing for video games". Read more...

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