Friday Press Review I March 12 , 2021

 

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

How the America’s Cup was transformed from a remote race to a spectator event on Auckland’s harbour

Every good race needs an avid audience of dedicated fans to spur the competitors along and the 36th America’s Cup, which starts today, is no exception.But current protocols are a far cry from the event’s rarefied and remote origins in Britain. For most of the cup’s history, the race was sailed on offshore courses away from the viewing public, under the auspices of elite yacht clubs. Read more...

Study: Global esports revenues to hit almost US$1.1bn in 2021

The global esports audience will grow to 474 million in 2021, with revenues from competitive gaming set to be just shy of US$1.1 billion by the end of this year, according to market researcher Newzoo.The rise in esports’ audience represents year-on-year (YoY) growth of 8.7 per cent. Of that 474 million, esports enthusiasts – recorded as those who watch competitive gaming more than once a month – will account for just under half of the overall figure, up 8.7 per cent YoY to 234 million. Read more...

International Women’s Day 2021: How women’s sport can regain momentum after the pandemic  

As the world marks another International Women's Day on 8th March, it is clear that the coronavirus pandemic has thrown a curveball in the direction of women's sport and businesswomen working in the broader sports industry. A year of cancellations, financial hardship and personal strife for many has knocked efforts to improve gender equality, whilst also shining a light on the uglier attempts to hold women in sport back. Read more...

Women's sports stars launch new media platform, 'TOGETHXR'

US sports stars Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird have launched a new sports and lifestyle company for women’s sport, named ‘Togethxr’, aimed at promoting the stories and voices of women across the sector. The four - all Olympic medallists - say the new venture will give a platform to women involved in elite sport, telling their stories as well as touching on other areas such as culture, fashion and wellness. Read more...

Merchandising is reinventing itself in the Covid era

The role of merchandising has been greatly affected by Covid-19 restrictions. New strategies are emerging to strengthen the interrelationship between a physical shop and digital platforms. Who does not remember the opening scene of the mythical film Breakfast at Tiffany’s and the power of attraction of the brand on Holly Golightly? Merchandising is at the heart of luxury boutiques strategies to determine consumer choices. Merchandisers create a dream. Consumers live it. Read more...

5G AR experience transforms Vienna city hall into a magical wonderland

Austria plans to be the first European country with a city-wide 5G network in Vienna. To prove the capacities of this new technology, the country launched a 5G Use Case Challenge. The response came from the UK. Kids media company Azoomee/Da Vinci created a 5G AR experience that transforms Vienna city hall into an explosion of color and magic. Read more...

TikTok keen to “explore” more live sports streaming

TikTok is looking to expand its live sports content, according to Jenna McNaney, the short-form social video platform’s sports and gaming partnerships lead.Speaking at SportsPro’s 2021 OTT Summit USA virtual event, McNaney detailed some of the successes that TikTok had enjoyed with live streaming. Those include a partnership with the National Football League (NFL) to produce buildup coverage for last month’s Super Bowl and a deal with the ESPN-owned X Games for the winter sports event in Aspen at the end of January. Read more...

Move over, Zoom – WhatsApp can now make voice and video calls from the desktop cards 

It has been a very long time coming, but the desktop version of WhatsApp is finally getting one of the most useful features of the mobile app. After a lengthy period of beta testing, the desktop app is getting voice and video calls.But while this is great news for WhatsApp users, the arrival of voice and video calls on the desktop is not a direct port of those same options found in the mobile app. For now, there are a few limitations, but this will change further down the line. Read more...

Bach re-elected International Olympic Committee President 

Thomas Bach has been re-elected President of the International Olympic Committee (IOC) after receiving near-unanimous backing from the Session to serve a final four-year term. Bach, the only candidate on the ballot box, earned 93 votes during the IOC's second virtual Session today.There was one vote against and four abstentions.  Read more...

Should you buy a Bitcoin-inspired image of Lindsay Lohan?

Great art usually defies easy explanation. Perhaps that’s why it’s seemingly inexplicable that the surge in Bitcoin and other cryptocurrencies has given rise to its own world of masterworks. Lindsay Lohan starred in a beloved piece of art — “Mean Girls” — 17 years ago, but these days she’s minting and selling her image for thousands of dollars through another artform: non fungible tokens, or unique digital collectibles. Read more...

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