Friday Press Review I February 26, 2021

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

Naomi Osaka Beats Jennifer Brady at Australian Open for Her 4th Grand Slam Title

The most uncomfortable moment for Naomi Osaka on Saturday night was not when she faced a key break point in the first set of her Australian Open women’s singles final against Jennifer Brady. Nor was it when she was serving for the match in the second. Read more...

Novak Djokovic Earns 18th Major Title At Australian Open, Closes Gap On Federer, Nadal

Novak Djokovic’s dominance at the Australian Open hasn’t quite reached the levels of Rafael Nadal’s supremacy at the French Open — but it’s getting there. Despite facing several obstacles and a perceived level of vulnerability entering his latest final Down Under, the world No. 1 swept aside No. 4 seed Daniil Medvedev, 7-5, 6-2, 6-2, in just 1 hour, 53 minutes to capture his third straight Australian Open title, his ninth overall and his 18th Grand Slam crown. He improved to a perfect 9-0 in Australian Open finals, compared with Nadal’s 13-0 mark at Roland Garros. Read more...

Wanna, with Natalia Vodianova as angel investor, lures luxe partners with unique AR  

With many fashion and luxury houses struggling to make ends meet in the pandemic, it was refreshing to speak with Sergey Arkhangelskiy, whose new Assisted Reality technology start-up Wanna – which is working with the likes of Gucci, Farfetch and Puma – is aiming for a 200% growth rate this year. Read more...

Is The Role of Digital Becoming Obsolete Within Luxury Companies?

When Ian Rogers announced at the end of last year that he was leaving his role as chief digital officer at LVMH, it signalled a significant shift that the world’s biggest luxury group was moving onto its next phase of transformation, one that would rely heavily on creating a seamless omnichannel experience for its customers. Read more...

TikTok becomes global sponsor of UEFA EURO 2020

TikTok has partnered with UEFA to become a Global Sponsor of UEFA EURO 2020. The move marks the first time a digital entertainment platform has sponsored a major UEFA international tournament, and will see TikTok provide a place for fans to follow their favourite football content creators, share the best TikTok football content, and create their own special moments, reactions and celebrations around the tournament. Read more...

Hublot releases limited edition Premier League watch

Hublot has launched a new limited-edition connected watch with the Premier League.The brand, which serves as the Official Timekeeper of the Premier League, has launched a new Big Bang 'e Premier League' evolution of its connected Big Bang series, with a host of Premier League features as well as the inclusion of the league’s purple colourway. Read more...

LaLiga unveils experiential exhibition to travel the world

LaLiga has unveiled a new experiential space, LaLiga Exhibition, which will travel around the world in a bid to bring the league to fans.The fully interactive and immersive experience of LaLiga and its club, will begin in Latin America in late 2021 before moving to other countries. Two distinct experiential areas will be present in the activation, with one free access area featuring a range of different games and a hospitality area. The other, meanwhile, will be a closed tour, with specific time slots for each group of visitors, where they can experience the clubs’ changing rooms, the tunnel leading to the pitch, the pressroom and interactive games, among other attractions. Read more...

Apple Pay to accept Bitcoin via BitPay cards 

Apple Pay is joining the list of financial service providers to embrace Bitcoin as a payment method. The recent news means that BitPay cardholders can use cryptocurrency as a standard payment method wherever Mastercard is accepted. Read more...

Will Clubhouse be the next social media platform for marketers? 

Clubhouse, an invite-only audio chat app with a reported $1 billion valuation, is quickly becoming the talk of the tech world. Late last week, that buzz extended to the ad world as Burger King parent company Restaurant Brands International (RBI) hosted an hour-long chat with executives just a day after reporting its full year and fourth quarter 2020 earnings results. Read more...

Man United enlist US celebs for virtual fan event

Manchester United have launched a new campaign building up to a virtual event which will see the Premier League side focus on fans in the USA with a new #ILOVEUNITED virtual event.Taking place in the build-up to the Red Devils’ fixture against Chelsea on 28th February, the event will see United enlist a host of celebrities, including Lord of the Rings actor fan Dominic Monaghan, Game of Thrones actors Kit Harrington and Conleth Hill, and NFL legend Osi Umenyiora, join the pre-match event hosted by MUTV presenter Mark Sullivan. Read more...

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