Friday Press Review I January 22, 2021

 

Here are some of the most interesting articles of the last weeks selected by The Consultancy Group: 

The rise of sustainable yachting

The yachting industry is making strides to lessen its ecological footprint through new, innovative technologies and launching green initiatives designed to clean our oceans, reduce fuel consumption and help preserve our Earth for future generations. A sustainable superyacht sounds like somewhat of an oxymoron. Vessels designed for excess typically garner a bad rap when it comes to the environment. Read more...

Naomi Osaka Is Louis Vuitton’s Newest Brand Ambassador

Naomi Osaka’s rapid ascent to success as a tennis champion has been, it’s safe to say, stratospheric. Only qualifying to enter her first Grand Slam tournament in 2016, within two years, the Japanese-American player had won both the U.S. Open and the Australian Open; in 2020, she became the highest-earning female athlete in the world. Her trajectory as an up-and-coming style star has been thrilling to watch as well. Read more...

Federer reveals quarantine struggles in new Mercedes Ad

Roger Federer has starred in a new spot for Mercedes Benz which shows the struggles of quarantine and asks the public to ‘take care of what really matters’. Read more...

Lamborghini’s new strategic paths

Nothing seems to be able to stop the brand with the bull. After announcing partnerships with Supreme, Lego or the Japanese designer Yohji Yamamoto, record sales have enabled the brand to explore new perspectives. Its latest splurge: a luxury yacht with 4000 horsepower. Read more...

NBA Celebrates Martin Luther King Legacy

The NBA will honor the life and legacy of Martin Luther King Jr ahead of Monday’s Martin Luther King day. Players will warm up in shirts honouring the civil rights campaigner, while the league has produced a new video entitled ‘We Must Learn’ encouraging fans and players to continue his legacy. Read more...

G2 Esports announces major partnership with Adidas

Esports outfit G2 has announced a new major partnership with adidas, who will also become the team’s Official Sports Apparel Provider. The sportswear giant will make the team’s 2021 Pro Player jersey and kit, while the pair say they will also collaborate on the release of a new lifestyle apparel collection, as well as create a range of content with its players and staff. Read more...

Ten Influencers 2021: Why these figures will define the sports industry year ahead

SportsPro presents its annual list of ten influential figures whose work will be setting the agenda for sport in the coming year. Read more...

Asics launches mental health initiative with charity mind

ASICS has announced a new partnership with mental health charity Mind which will see the brand raise funds as well as aim to get more people active. Read more...

Third division Spanish side make transfer history by becoming first professional team ever to buy a player with BITCOIN as ex-Real Madrid B striker David Barral joins Inter Madrid

The first professional player ever to be signed exclusively by Bitcoin. The striker was unveiled by Spanish third division side DUX Internacional de Madrid, also known as Inter Madrid, after they teamed up with their new sponsors to make a splash in the transfer market with nothing but cryptocurrency. Read more...

UFC and Zappos.com sign licencing agreement

Mixed martial arts (MMA) promotion company the Ultimate Fighting Championship (UFC) has signed a major licencing agreement with Amazon-owned clothing retailer Zappos.com. The multi-year partnership, agreed on Friday 15 January, between the two Las Vegas-based firms will see Zappos become the exclusive merchandise manufacturer and distributor of UFC products in the US. Read more...

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