Friday Press Review I May 8th, 2020

Due to COVID-19, many events have gone virtual or found a digital alternative to stay in touch with their fans. Find out our selection of the best articles on the subject :

 

The Mutua Madrid Open Virtual Pro will be digital and streamed exclusively on Facebook Gaming

The Mutua Madrid Open Virtual Pro, the innovative and virtual online tournament that will pit the best players in the world against one another from their homes from 27 to 30 April in the Caja Mágica’s Manolo Santana Stadium, which has been recreated in exquisite detail in the videogame Tennis World Tour (Nacon Gaming), will be streamed on Facebook Gaming. Read more...

Watches & Wonders Launches Online Platform to Showcase 2020 Watches

When the Covid-19 crisis forced the cancelation of the annual watch fairs in Switzerland, the Fondation de la Haute Horlogerie (FHH) shifted gears to create a digital platform that would provide a virtual experience of the Watches & Wonders event (formerly SIHH) that was scheduled to open in Geneva on April 25.Rather than crowd the halls of the city’s Palexpo convention center, retailers, journalists, collectors, and the watch-curious can simply click their way to watchesandwonders.com starting on April 25 at 12 p.m. Central European Time, to discover a centralized portal consolidating information and content and have a chance to directly connect with the participating companies. Read more...

World's biggest film festivals unite for 10-day streaming event

More than 20 film festivals around the world have joined together to stream movies for free on YouTube after the coronavirus pandemic closed cinemas and forced the cancellation of annual showcases in Cannes and New York. The 10-day We Are One: A Global Film Festival will feature content curated by the Berlin, Cannes, Sundance, Toronto, Tribeca and Venice film festivals, among others, starting on 29 May, the organisers Tribeca Enterprises and YouTube said in a statement on Monday. Read more...

Tomorrowland announces five-hour live stream today

Tomorrowland is hosting a live stream today (14th April) featuring festival favourites Alesso, Sunnery James, Martin Solveig and Vini Vici. It starts at 1pm BST and will be broadcast across Tomorrowland’s Facebook, YouTube, Twitch and VK, as well as at tomorrowland.com/unite (via video conferencing) and on One World Radio. This United Through Music stream follows last week's, which saw more than 6.9 million people tune in from 164 different countries. Much like in its previous editions, today's United Through Music streams will see each artist broadcast live from their own home, with the stream hosted by One World Radio’s presenter Adam K (live from London). Read more...

Formula One and AWS collaborate for virtual machine learning event

Formula One has teamed up with Amazon Web Services (AWS), its official cloud and machine learning partner, to create a virtual event that will see professional racers compete against amateur developers from around the world. The F1 ProAm DeepRacer event, which will run throughout the month of May, will be a one-off contest as part of the AWS DeepRacer League, a competition that sees developers build and train machine learning models that compete in monthly virtual races. Read more...

Coronavirus: Serena Williams among stars to compete in Mario Tennis tournament

Serena Williams, Naomi Osaka and Maria Sharapova are among the tennis stars who will compete in a live-streamed tournament of Mario Tennis Aces. Top tennis players will partner celebrities and play as characters from the game on Nintendo Switch. E-sports have surged in popularity as the Covid-19 pandemic has forced the cancelation of live events. Facebook Gaming will stream the event. The social media giant is making a push into hosting online gaming.The pairs competing include Serena Williams and Gigi Hadid. Read more...

'Vogue' to Host Virtual Met Gala Event on YouTube

With the Met Gala 2020 postponed indefinitely, Vogue will instead be hosting its virtual alternative, A Moment With the Met.Scheduled to livestream on YouTube on May 4, A Moment With the Met will feature an address from Vogue editor-in-chief and Met Gala co-chair Anna Wintour, a performance by Florence + The Machine and a DJ set by Virgil Abloh. Prior to the virtual event, Vogue will also take a look at the previous Met Galas and share new videos with Cardi B, Naomi Campbell, Liv Tyler, Stella McCartney and Liza Kosby. Read more...

William Byron wins ‘eNASCAR Finish Line 150’ at virtual Dover International Speedway

William Byron passed Timmy Hill with less with six laps remaining, then held off Christopher Bell by .301 seconds at the finish May 3 to win the “eNASCAR Finish Line 150” at the first Pro Invitational Series race at the virtual Monster Mile. It was Byron’s third Pro Invitational Series win of the spring, joining his victories at virtual Bristol and virtual Richmond. The “eNASCAR Finish Line 150” is the final event of the six-race Pro Invitational Series schedule at NASCAR tracks where races were postponed earlier this year due to the coronavirus pandemic. Read more...

Don't miss next article on our blog by The Consultancy Group.
Follow us on Facebook, Instagram and Linkedin!