The Consultancy is in the blog

Célia Gimblett Professional experience / background: I was born in Belgium and I moved to Geneva when I was seven years old. I recently graduated from the Ecole Hôtelière de Lausanne with a Bachelor of International Hospitality Management. My professional experience includes internships in different sectors, such as : hospitality, human resources, real estate and communication. I most enjoyed working in the luxury watch industry. Now I wish to gain experience in marketing and more specifically in sponsoring. Languages:   My mother tongue is French but I learned English early on during my studies at the International School of Brussels. I also speak fluent German and I am working to improve my beginner’s Spanish. Sport:   I played a lot of different sports like horse-riding, tennis, badminton, swimming and dance but I was most interested in golf. I was part of the Swiss National Golf team for four years, which g...

Lacoste In an era where consumers’ blind trust has disappeared across all industries , honesty and authenticity have become the qualities that matter most. More than ever, companies are being held to higher standards . New generations expect more from brands. From the shirt they wear to the poke bowl they post on Instagram, they choose products and services that align with the values they want to project online and off, increasing the need for brands to be value conscious. Of course, customers still want value for their money. But today, specific values now count more than price .  When talking about “new generations”, of course the famous Generation Y or Millennials come to mind. The catchword generation. The game-changers. The so-called “destroyers of industries”. They were born roughly between 1980 and 1995, and have been a point of focus for the last few years. The Centennials or Gen Z are another up-and-coming, yet still largely unknown, younger group born after 199...

Riot Games Of the USD1.5 billion worldwide eSports market , investors account for 50 per cent and sponsors/advertisers are close behind at 35 per cent . The remaining portion is comprised of prize pools (6 per cent), merchandise and ticket sales (5 per cent), and betting and amateur tournaments (5 per cent).  Intel, T-mobile, Coca-Cola, Airbus, Mercedes-Benz and Nike are some of the biggest sponsors at the moment. The link is obvious for internet-computer moguls Intel and T-Mobile, but what’s in it for Airbus and Mercedes-Benz?  Coca-Cola Company eSports puts brands in front of an audience that is becoming notoriously difficult to reach . The viewers of eSports’ content are less likely to consume traditional media . They grew up watching YouTube and getting content on demand. For them, heading to popular video game streaming site Twitch to watch a match is traditional. Primarily comprised of millennials, they are also v ery savvy at avoiding old-school advertis...

Getty Images ESports exploded in 2010. Good players started posting their gaming sessions on global online platforms such as Youtube and Dailymotion , but they lacked the capacity to live stream interact directly with the gaming community. This led to a simple yet remarkable solution that changed the industry forever: Twitch .  Called ‘Justin.tv’ before being absorbed by its mother branch, Twitch is the No. 1 destination for gamers wanting to showcase their skills and for people wanting to watch them. The streaming service was branded as the online gathering point for gamers around the world. Its growth has been spectacular: in 2012, the number of minutes spent on Twitch videos was 72 billion. In 2018, the minutes jumped to 560 billion . This exponential expansion can be explained in part by gamers professionalizing their content and achieving more and better sponsorships, plus gaming companies’ choice to live stream their tournaments on Twitch.  Quick note: in 201...

  Epic Games Unless you were living under a rock these last few months, you learned that a formerly unknown 16-year-old video game player from Pennsylvania named Kyle Giersdorf, aka Bugha , was the first-ever winner of the Fortnite World Cup, earning USD 3,025,900 in prize money. As a comparison, Novak Djokovic’s prize money for winning Wimbledon this year was USD 2,983,748. Yes, you read right, Nole won less money than Bugha. Another irony of this tennis comparison is that the Fortnite World Cup took place in the legendary Arthur Ashe Stadium , home of the US Open. With this, ladies and gentlemen, we have officially stepped off the high board into the depths of eSports. . Humble Beginnings The first known eSport competition was more of a geeky reunion at a time when the term didn’t even exist. In October 1972 , a Stanford student saw a flyer on a bulletin board that read:  “The first 'Intergalactic Spacewar Olympics' will be held here, Wednesday 19 October...