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  Epic Games Unless you were living under a rock these last few months, you learned that a formerly unknown 16-year-old video game player from Pennsylvania named Kyle Giersdorf, aka Bugha , was the first-ever winner of the Fortnite World Cup, earning USD 3,025,900 in prize money. As a comparison, Novak Djokovic’s prize money for winning Wimbledon this year was USD 2,983,748. Yes, you read right, Nole won less money than Bugha. Another irony of this tennis comparison is that the Fortnite World Cup took place in the legendary Arthur Ashe Stadium , home of the US Open. With this, ladies and gentlemen, we have officially stepped off the high board into the depths of eSports. . Humble Beginnings The first known eSport competition was more of a geeky reunion at a time when the term didn’t even exist. In October 1972 , a Stanford student saw a flyer on a bulletin board that read:  “The first 'Intergalactic Spacewar Olympics' will be held here, Wednesday 19 October...

A few weeks ago, you read our article predicting a big change in women’s sports. Not going to say we told you so, but almost…  Now that the dust has settled, we thought it would be a good idea to take a look back at a month of top-class international soccer, by breaking down the good, the bad and the awesome from this undeniably memorable Women's World Cup.  Scott Winters/Icon Sportswire/Getty Images More than a game, a fight for equality It has been impossible to ignore the United States Women’s National Team (aka USWNT) throughout the entire 2019 FIFA Women's World Cup . We all remember US co-captain Megan Rapinoe and Rose Lavelle securing the win in front of a sold-out crowd of 57,900 people filling the Stade de Lyon. Fans were chanting for equal pay when FIFA president Gianni Infantino and French president Emmanuel Macron were on stage handing out gold medals to the US players. When most teams would have soaked up the praise and celebrated winning the b...

From all of us at The Consultancy Group, we wish you a happy Swiss National Day!

Getty Images When speaking about sports teams , which come to mind first? It depends where you’re from, but an average sports fan will always give you a few team names like the Los Angeles Lakers, New York Yankees, Real Madrid, Barcelona , and so on. The most popular teams are also some of the most valuable in terms of net worth. Every year, Forbes establishes a ranking of the 50 most valuable sports teams in the world . This ranking is based on a calculation where team values reflect enterprise values (equity plus debt). Analyzing the ranking Forbes Let’s analyze the top 25 ranked teams. There’s a lot of stars and stripes , right? As a matter of fact, only five of them are non-US. Even though Europeans are not part of the majority, they still get a nice share of the cake with some of the highest-ranking positions, thanks to Real Madrid and Barcelona in third and fourth place, respectively. Looking even closer, we notice that only four sports are represented in this ranki...

    Swiss precision and confidentiality combined with international experience provide a tailor-made service in all areas of marketing to each of its partners. The advent of summer is traditionally known for its many festivities. This year, in looking back on three positive years in operation, we will celebrate the success of our young company.  The Consultancy Group specializes in the industries of luxury and sport at the highest level. Large luxury companies trust us to restore lost agility and flexibility. The smallest, according to them, gain international experience and a network that they would not necessarily have needed to integrate this year, but which permit them to optimize their marketing strategy.      A fast growing pace In just three years, our agency already counts five full-time success managers, including one intern. "I was fortunate to find my career path through my internships, and I wish to be able to offer this s...